Your Thinking Hats FZCO

11/05/2021

12/04/2021

May this holy month of Ramadan be a month full of blessings.

29/03/2021

We are Your Thinking Hats

20/03/2021

Co-create financial products and services you will love!

12/02/2021

Childlike enthusiasm solving problems, thinking up new ideas and having insightful breakthroughs
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10/02/2021

Immersive empathy is a powerful tool to understand what the customers actually go through. A product may look great to you but the customer may see differently.

Kickstart engagement with us: [email protected]

05/02/2021

Life insurance proposition development should look for inspiration from the people at the extreme ends, Open up the product development process to include more varied views than only from a random sample of the target segment. Innovation will follow.

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01/02/2021

We are open for business!

31/01/2021

Life insurance products can be complicated and like any other product, go through a lifecycle – Introduction, Growth, Maturity, and Decline. Be it protection or savings and investments, life insurance products are long-term products and offer delayed gratification, so people generally do not queue up to buy it. Despite being good for the customer, you may find that a product struggles to hit the growth phase or find the product-market fit....

How might we bring dormant products to life or jumpstart a product? Maybe a little tweak to the product or proposition or the messaging, or the market segment?

30/01/2021

A brilliant case study on how Capital One in the US reimagined banking by putting customer at the centre of everything.

Millennials largely reject the banking experience their parents and grandparents embraced. They've abandoned the relationship-based, retail branch