14/07/2026
For 10+ years, I told business owners exactly what to do. Then, I became one.
As a tax and business adviser, I knew the rulebook inside and out. I could talk strategy, compliance, and tax law all day. But before opening the doors at Aris Accounting Group, there was a massive gap in my experience:
❌ I had never actually been a business owner.
❌ I had never been a company director or shareholder.
❌ I had never owned (or sold) an investment property.
❌ I had never hired a staff member.
❌ I had never felt the Friday pressure of processing my own payroll.
❌ I had never had to think about Sales, Advertising or Marketing.
I was giving advice on the theory without ever having lived the reality.
Fast forward to today. Starting and scaling Aris meant I finally had to do all of those things. I’ve felt the weight of director duties, the responsibility of being an employer, and the absolute rollercoaster of building a business from the ground up.
And honestly? It’s made me a wildly better advisor.
I don’t just understand the tax law anymore—I understand the late nights, the cash flow crunches, and the emotional weight behind every financial decision you make.
When we sit down to talk strategy, I'm not just speaking from a textbook. I’m right there in the trenches with you, and I finally get it.
If you're looking for an advisor who knows the theory but actually lives the reality, let's chat.
