27/08/2026
4 out of 5 people buying a home right now are doing it with a broker, not directly with a Bank.
That's not an opinion, it's the number. Brokers just hit 81% market share of Australian home lending, the highest ever recorded, according to the latest MFAA Quarterly Market Share Report. For context, it was 55.3% back in 2018. That's not a trend, that's a full shift in how this country buys homes.
Here's why I think it's happened. Lending has become more genuinely more complicated. More lenders, more products, more fine print, more ways to get it right or wrong. Going direct to one bank means you get one bank's answer, whether or not it's actually the right or best one for you and your circumstances.
I'm not surprised by the number. I see it every week, people who assumed their bank would provide the best and most competitive solution, then found out what else was actually on the table once we compared the market.
If you've never used a broker and you're not sure why you would, now is the time to make the move. Contact me - happy to explain what the difference actually looks like in dollars and accessibility, not just theory.
📞 02 4062 8899
📱 0413 442 508
📧 [email protected]
🔗 www.coastfingroup.com.au/
Source: MFAA Quarterly Market Share Report, March 2026 quarter