07/31/2026
Imagine your car is starting to sputter while driving down the road, but the only signal available to you is a single light that says “BAD!”
The signal is kind of helpful, but not really. You’ve been told *something* is wrong, but not *what* is wrong.
This is similar to what happens when you only track total sales in your financial records. If things start to turn the wrong way (or even the right way), you don’t have any indicators showing why.
This is why segmenting your revenue is so important. Be it by product group, type, location, salesperson, channel, or anything other identifier that’s relevant to your business; doing this will at least point you in the right direction as to what to fix or double down on.
Before you overreact to declining revenue, start segmenting your revenue.
Need help with this? Drop me a DM or hit up my website in the link in my bio.