25/06/2026
🏡 CLIENT WIN — Buying the home they already love, with NO deposit
Really chuffed to share this one.
We recently helped a client purchase the property they'd been renting — from their landlord — with absolutely no deposit required. Not a penny.
How? Through something called a concessionary purchase.
So what IS a concessionary purchase?
A concessionary purchase is when a landlord sells their property to an existing tenant at a discounted price — below the current market value.
That discount effectively acts as the deposit.
Here's a simple example:
🏠 Property value: £140,000
💰 Landlord sells for: £126,000
📉 Discount: £14,000 (10%)
✅ That £14,000 discount = the deposit in the lender's eyes
Most lenders will accept a gifted equity discount in place of a cash deposit, meaning your tenant client can get a mortgage on the property without needing to save thousands of pounds upfront.
Why do landlords do this? Honestly? More often than you'd think.
✔️ They want a smooth, certain sale — no estate agent fees, no chain
✔️ They have a good relationship with their tenant and want to help them
✔️ It's a faster, simpler transaction than going to market
What our client said:
"I'd been renting the same house for years and never thought I'd be able to buy it. I didn't have a big deposit saved. I honestly didn't know this was even possible."
That's exactly why we do what we do. 🙌
If you're renting and your landlord has ever mentioned selling — or if you're a landlord thinking about your exit strategy — this could be the solution neither of you knew existed.
Drop me a DM and let's have a chat. No jargon, no obligation. ☕
- 07873562235
Your home may be repossessed if you do not keep up repayments on your mortgage. We are FCA authorised and regulated.
