Accountability Edinburgh

Accountability Edinburgh If you have questions about your finances, we have ANSWERS! We're a small team of qualified accountants passionate about delivering solutions.

We love being pro-active, thinking creatively about making your finances work for you.

02/09/2026

Meet our Skydivers 🪂

This year, we’re proud to be supporting Give Blood 4 Good, and Freya is taking that support to new heights…

Freya will be jumping out of a plane from 11,000 feet(!!) as part of a fundraising skydive! It’s her first ever skydive, so every donation will help ease those pre-jump nerves 😬

Give Blood 4 Good’s mission is to raise awareness of blood donation and encourage more people across Scotland to become regular donors. 450 donors are needed every day to meet the demand from our healthcare service - from being an essential part of care in emergencies and surgeries, to supporting people living with cancer and blood disorders.

If you can, please donate via Freya’s JustGiving page and help us support this amazing charity 🩸

24/08/2026

The A Team are throwing themselves out of a plane to fundraise for 🪂🩸

We have been blown away by some of the stats GB4G have shared with us

🩸 only 2% of people actually donate blood in Scotland

🩸 each donation can save or improve the lives of up to three people

🩸 we need 400 NEW donors every day to meet demand of blood in the UK

GB4G are busting some of the myths around donating blood. We are proud to partner with them and help spread the word.

Each of our skydivers need to raise at least £450 to take part in the jump. If you’d like to donate, we’ll pop their individual links in our story 🔗

Watch this space for more updates from our skydivers!

At Accountability Edinburgh we have a team of 17. That’s 12 people in our Virtual Finance teams. We also have around 60 ...
30/07/2026

At Accountability Edinburgh we have a team of 17. That’s 12 people in our Virtual Finance teams. We also have around 60 clients currently. Doing the maths - that means that every one of our clients gets dedicated time from our qualified team weekly.

Every client has at least 2 of our team dedicated to work on your business. They get to know you, your business - and as you grow, we have the infrastructure to support you.

We’ve also got a payroll team of 3 people. So you get an experienced, qualified team with time ring-fenced to deliver your work.

The team will be talking with you regularly - making sure you’re getting the insights you need and keeping you on track with your goals - and your compliance deadlines.

Every three months, we spend a bit of extra time with you - checking in on your goals, reviewing what we’re doing - and to make sure you’ve got your systems automated and optimised as far as possible.

We started working this way in 2012. Way before every second accounting firm hopped on the virtual finance bus! We’re good at what we do - which is why we have exceptional retention rates and multiple national awards for our work.

If you think you could benefit from a team with a different, personalised approach built in - then drop us a message and we can schedule a quick call.

Do you feel frustrated that the numbers in Xero just don't make sense?How can I customise Xero so it suits me and my bus...
28/07/2026

Do you feel frustrated that the numbers in Xero just don't make sense?

How can I customise Xero so it suits me and my business?

What features can I use to POWER UP my bookkeeping?

A recent report showed that 2 in 5 business owners don't know if they are making a profit. At Accountability Edinburgh, we're on a mission to change that!

Running a small business is HARD enough - so getting the financial insights you need can't be time-consuming or need 17 spreadsheets.

In this three week mini-series of webinars, Rosie will talk through each of the areas in Xero, outline brilliant features, great use cases and share some hints and tips of the trade.

Comment or DM us "Xero" to get the booking link 📩

28/07/2026

In a three week mini-series of webinars, Rosie will be sharing actionable tips, low down on features - and advice about how to customise Xero so it supercharges your financial insights.

Rosie is giving her time for free - but we’re asking for a small donation for Give Blood 4 Good - our charity partner for the year.

Drop us a message for the booking link 📩

What does it cost for us to help you with your e-Commerce set up?The truth is - it’s probably more than you think - but ...
21/07/2026

What does it cost for us to help you with your e-Commerce set up?

The truth is - it’s probably more than you think - but less than it's worth. Let me explain.

There's likely to be an initial bit of consultation. To get this right for YOU and for YOUR BUSINESS - then we need to spend time talking. What income streams are important, what numbers do you want to know? What territories are you selling in? How are you segmenting customers? What sales channels are you using?

It goes on - is there remedial work? Is your VAT set up correctly? Do you have historic data that needs to be reconciled? Do you have a reliable stock number? How far through your financial year are you?

Then - what do you want to do with the numbers you get? What reporting do you need? How often? Who is going to do the bookkeeping work? Do we need to train you or your team - or do you want us to do it? Do you want to overlay any other metrics you use in your business?

Some businesses are really straight-forward. Sales on just one platform - figures are pretty good but reliant on manual processes - and the real job is to automate from here. We don't need to do additional reporting and no change is required to Xero. We would charge that at £875.00 + VAT for the initial consultation, completing a straight-forward set up and giving you some training about how it works. We can also provide a fee proposal for helping to manage it on an ongoing basis.

If it's a more complex set-up - and I'm thinking, multiple channels, months of data to correct, more complex VAT arrangements, costs of goods to be considered - the fee could move to more like £3,000 + VAT

We don't quote until we've talked with you - looked at Xero and established what's involved. If it's straight-forward we'll let you know. The fees I'm quoting here are indicative - because it's useful to have guidance about what you may be in for.

Picture of Justis and Heather at Xerocon 🤓

If you're running an e-commerce business and your Xero is a disaster - this post is for you. The truth is - the default ...
08/07/2026

If you're running an e-commerce business and your Xero is a disaster - this post is for you.

The truth is - the default version of Xero isn't set up out of the box for e-commerce businesses. As a virtual finance service specialising in digital transformation and sorting out messy numbers - here's what we know.

You're selling on Shopify, Amazon, Etsy or TikTok. You make sales to customers - but built in to that sales income is the cost of stock, discounts, gift cards, VAT, shipping and then there's returns. If you're relying on coding the income at your bank to sales - your data is letting you down.

- You're not building in the opportunity to analyse sales by channel, stock type or customer segment.

- You're not accurately reflecting the impact of refunds or discounts

- Your VAT is likely to be incorrect

- You probably don't have a good picture of what SKUs are actually delivering what level of profit.

There is another way. We've delivered set-ups for our e-commerce clients that automate these numbers into Xero, customised Xero so it FITS your actual business - and then built custom reports to tell you the information you need to know.

We also recommend that there's a monthly reconciliation to check it's all working smoothly, but we're accountants - and we like a control 😉

- No more guessing about your stock figures

- No more crossing your fingers and hoping the VAT is right

- No more ploughing through your sales reports from various platforms wondering what product line / type is delivering the best profit.

Insights delivered.

Should bookkeepers fear the rise of the robots? 🤔 With non-stop news of AI automations, bookkeepers are facing an identi...
06/07/2026

Should bookkeepers fear the rise of the robots? 🤔

With non-stop news of AI automations, bookkeepers are facing an identity crisis. Rosie wants to share how she turned fear into purpose.

And without giving the game away – Rosie has been on a bit of a journey with AI. She’ll be sharing insights, concerns - and her (current) plan.

Xerocon Day 2
12-12:30pm
Partner & Community Stage

Keep an eye out for a blog post afterwards – we’ll be sharing Rosie’s presentation on our website!

I already use Xero, and it gives me all the reports I need. Why add another tool? Your accounting software shows the nu...
23/06/2026

I already use Xero, and it gives me all the reports I need. Why add another tool?

Your accounting software shows the numbers.

Management reporting tools help you understand and act on them, faster, clearer, and with more insight.

Mina runs a small but growing architecture studio. She uses Xero for invoicing and bank reconciliation. From time to time, she looks at her profit and loss report and believes as long as she’s invoicing regularly and the bank balances look healthy, then she’s doing fine. Things seem okay, until:

❓ She considered investing £6k in a new service line
❓ A key client asked for a 15% discount
❓ She wasn't sure how fully her team was being utilised

Mina wanted to make the right decisions, but all she had was the standard P&L reports which only showed the past. Not the impact of potential changes.

After discussing with her bookkeeper, they introduced Fathom, a reporting tool that integrates directly with Xero. Now, Mina receives clear, visual, and customised reports that help her make better decisions.

By using Fathom Reports, Mina was able to:

📈 Track project profitability
📈 Forecast the impact of big spends and new investments
📈 Measure custom KPIs, such as Staff Utilisation
📈 Model pricing scenarios before saying yes to discounts

Would you like to see what custom management reporting could look like for your business? At Accountability Edinburgh, we offer bespoke Management Reports using Fathom. Email us on [email protected] and one of our team members will be happy to help 😊

📸 Picture from our Team Day last year in our fabulous meeting space. We've just received the pics in from this year's Team Day and can't wait to share with you all 🤩

Address

Edinburgh

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441316611611

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