30/08/2026
You might offer several products or services.
But do you know which one actually makes you the most money?
It is easy to assume that your biggest source of sales must also be your most profitable.
That is not always true.
One service may bring in ยฃ5,000 a month but require:
โข Lots of staff time
โข Expensive materials
โข Regular travel
โข Hours of unpaid admin
โข Constant customer support
โข Rework or corrections
Another service may bring in less income but take half the time and cost very little to deliver.
That could make it far more profitable.
For each service or product, look at:
โข The price you charge
โข The time it takes
โข Materials or stock needed
โข Staff or subcontractor costs
โข Travel and delivery costs
โข Admin involved
โข How often things go wrong
โข How quickly customers pay
You may discover that the work keeping you busiest is actually making you the least money.
That does not always mean you need to stop offering it.
You may need to:
โข Increase the price
โข Improve the process
โข Set clearer boundaries
โข Reduce the time spent on it
โข Focus more on profitable work
Turnover tells you what you sold.
Profit tells you whether it was worth doing!