Cherry Hudson Independent Financial Adviser

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Cherry Hudson Independent Financial Adviser Independent Financial Adviser (IFA) at Equitas Financial, based in Sidmouth, Devon.

๐Ÿ’ท ๐—–๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—ณ๐—ผ๐—ฟ๐—ด๐—ผ๐˜๐˜๐—ฒ๐—ป ๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป?New research from the Pensions Policy Institute suggests that more than 3 million p...
14/10/2026

๐Ÿ’ท ๐—–๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—ณ๐—ผ๐—ฟ๐—ด๐—ผ๐˜๐˜๐—ฒ๐—ป ๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป?

New research from the Pensions Policy Institute suggests that more than 3 million pension pots, worth a combined ยฃ18.7 billion, are currently lost in the UK ๐Ÿ˜ฏ

That's an average of around ยฃ6,230 per pot! ๐Ÿ’ท

If you've changed jobs or moved house over the years, you may have lost track of an old workplace pension.

๐Ÿ”Ž ๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ณ๐—ถ๐—ป๐—ฑ ๐—ถ๐˜?

The government's free Pension Tracing Service can help you find the contact details for pension providers or schemes from previous employment.

Importantly, it doesn't actually find your pension or tell you how much it's worth. ๐Ÿšซ

Once youโ€™ve found the pension provider, youโ€™ll need to contact them directly to establish whether they hold a pension for you. ๐Ÿ“ฒ

Sometimes these things are worth spending a bit of time on, to help you towards your futureโ€ฆ (link to new article in the comments)

Find the contact details for a pension provider by using the Pension Tracing Service

06/10/2026

๐Ÿ  ๐— ๐—ผ๐—ฟ๐˜๐—ด๐—ฎ๐—ด๐—ฒ ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—ฟ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ปโ€ฆ

The average five-year fixed mortgage rate has now reached 6% for the first time in three years.

But why?

Fixed mortgage rates donโ€™t follow the Bank of England base rate. Theyโ€™re influenced by what financial markets expect interest rates to do in the future, through something called swap rates.

Government borrowing costs matter too. When UK government bond yields (gilt yields) rise, it can be a sign that borrowing costs across the wider market are risingโ€ฆ and that can feed through into mortgage rates. ๐Ÿ“Š

According to Moneyfacts, a month ago there were 1,494 mortgage deals under 5%. Now there are just nine.

That doesnโ€™t mean anyone can predict what mortgage rates will do next. ๐Ÿ”ฎ

Whether youโ€™re buying your first home, moving house, or your current fixed rate ends in the next six months, speaking to an Independent mortgage adviser can help you understand your options.

Equitas Financial has independent mortgage advisers who can help.

๐Ÿ“ฉ Get in touch if youโ€™d like a chat.

๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฉ๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฎ๐˜ข๐˜บ ๐˜ฃ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ฑ๐˜ฐ๐˜ด๐˜ด๐˜ฆ๐˜ด๐˜ด๐˜ฆ๐˜ฅ ๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ฅ๐˜ฐ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ถ๐˜ฑ ๐˜ณ๐˜ฆ๐˜ฑ๐˜ข๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ฐ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ต๐˜จ๐˜ข๐˜จ๐˜ฆ.

04/10/2026

๐—ก๐—ผ๐˜ ๐—ฎ ๐—ฏ๐—ฎ๐—ฑ ๐˜„๐—ฎ๐˜† ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐—ฎ ๐—ฆ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜† ๐ŸŒ…

A little caravan break this weekend, only a few miles from homeโ€ฆ sometimes a change of scenery is all you need.

Woke up to this beautiful sunrise. โ˜€๏ธ

Hope everyoneโ€™s having a lovely weekend ๐Ÿ˜Š

29/09/2026

๐Ÿ“ฃ ๐—ก๐—ฒ๐˜„๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ ๐—ฃ๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป ๐˜๐—ฟ๐—ถ๐—ฝ๐—น๐—ฒ ๐—น๐—ผ๐—ฐ๐—ธ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€ฆ

Prime Minister Andy Burnham has today announced plans to change the State Pension triple lock from April 2030, with any savings intended to help fund a new National Care Service.

So what is changing with the triple lock?

Currently, the State Pension increases every April by whichever is highest -

โžก๏ธ Inflation
โžก๏ธ 2.5%
โžก๏ธ Average earnings growth

From April 2030, the proposal is to remove average earnings growth from that calculation, leaving:

โžก๏ธ Inflation
โžก๏ธ 2.5%

So, effectively, the triple lock becomes a double lock ๐Ÿ”

For example, if inflation was 2% but wages grew by 5%, under todayโ€™s triple lock the 5% could determine the State Pension increase. From 2030, it wonโ€™t use the wages growth figure, but will use the higher of the two.

Nothing changes yet, but with the Budget due on 28 October, it feels like there could be plenty more to comeโ€ฆ but who knows!

For anyone planning for retirement, itโ€™s another reminder that the rules can change, and your own pension savings can play an important part alongside the State Pension.

๐˜๐˜ฐ๐˜ณ ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ค๐˜ฆ.

23/09/2026

๐—” ๐—ฑ๐—ฎ๐˜† ๐—ผ๐—ณ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐˜ ๐—ฆ๐—ฎ๐—ป๐—ฑ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐—ธ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐Ÿ‰

Iโ€™ve been to a Learning & Development Day, with sessions covering everything from investments and long-term planning to AI, compliance and the changing world of financial advice.

Always something new to learn when youโ€™re a financial adviser! ๐Ÿ“

Lots to take away from todayโ€ฆ and not a bad view between sessions either! ๐Ÿ˜Š

๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐˜€๐—ต๐—ผ๐˜„๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐Ÿฏ ๐—ถ๐—ป ๐Ÿฑ ๐˜€๐—ฒ๐—น๐—ณ-๐—ฒ๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฑ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐˜€๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐˜๐—ถ๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ป๐˜โ€ฆ. When youโ€™re running a business, ...
22/09/2026

๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐˜€๐—ต๐—ผ๐˜„๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐Ÿฏ ๐—ถ๐—ป ๐Ÿฑ ๐˜€๐—ฒ๐—น๐—ณ-๐—ฒ๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฑ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐˜€๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐˜๐—ถ๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ป๐˜โ€ฆ.

When youโ€™re running a business, pension saving can easily slip down the list. โฌ๏ธ

But there can be significant tax advantages to pension contributions, making them a valuable part of your wider financial and tax planning. โœ…

Think of pension saving as a regular business expense, rather than something you do if thereโ€™s money left over. ๐Ÿ’ท

๐—ฃ๐—ฎ๐˜† ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜. ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐˜€๐—ฒ๐—น๐—ณ ๐˜„๐—ถ๐—น๐—น ๐˜๐—ต๐—ฎ๐—ป๐—ธ ๐˜†๐—ผ๐˜‚. ๐Ÿ™

And if your accountant hasnโ€™t talked to you about the tax benefits, your financial adviser can! ๐Ÿ˜Š

Blog belowโ€ฆ. ๐Ÿ‘‡

Retirement planning for the self-employed |Your Window on Money

๐—ช๐—ต๐—ฒ๐—ป ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜ ๐—ถ๐—ป ๐—ฎ ๐—น๐—ถ๐˜๐˜๐—น๐—ฒ ๐˜‚๐—ป๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ฒ๐—ฟ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ๐—ผโ€ฆ ๐Ÿ˜ŠGood financial planning is about making su...
17/09/2026

๐—ช๐—ต๐—ฒ๐—ป ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜ ๐—ถ๐—ป ๐—ฎ ๐—น๐—ถ๐˜๐˜๐—น๐—ฒ ๐˜‚๐—ป๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ฒ๐—ฟ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ๐—ผโ€ฆ ๐Ÿ˜Š

Good financial planning is about making sure a clientโ€™s plan continues to work for them and keeps them on track for the things that matter.

Always lovely to know the work is appreciated! ๐Ÿท

16/09/2026

๐ˆ๐ญโ€™๐ฌ ๐๐ž๐ง๐ฌ๐ข๐จ๐ง ๐€๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ ๐–๐ž๐ž๐ค! ๐ŸŽ‰

So, what is a pension actually for?

Put simply, itโ€™s money for your futureโ€ฆ designed to help replace your income when you eventually reduce your hours or stop work altogether.

The State Pension may form part of your future income, but under current legislation, the State Pension age is already set to rise to 68 for younger generationsโ€ฆ and it is regularly reviewed.

Though retirement planning isnโ€™t necessarily about picking a date when you suddenly finish work.

โ€ข It might mean being able to drop down to two or three days a week. ๐Ÿ—“๏ธ
โ€ข Retire a few years earlier. ๐Ÿง˜๐Ÿปโ€โ™€๏ธ
โ€ข Travel more. โœˆ๏ธ
โ€ข Help your family. ๐Ÿก
โ€ข Or simply have the confidence that you can maintain the lifestyle you enjoy without a salary coming in.

Knowing what pension you have is only the starting point, and the earlier you start planning, the more time you have to make a difference.

If you havenโ€™t looked at your pensions for a while, Pension Awareness Week is a pretty good reminder to give them some attention. ๐Ÿ‘€

Not sure where to start? Give me a shout if you have any questions. ๐Ÿ˜Š

Consumer Duty - putting yourself in the clientโ€™s shoes ๐Ÿ‘ž Iโ€™ve been completing some Consumer Duty training today, and it ...
14/09/2026

Consumer Duty - putting yourself in the clientโ€™s shoes ๐Ÿ‘ž

Iโ€™ve been completing some Consumer Duty training today, and it reminded me just how much I welcomed its introduction in 2023.

For anyone outside financial services, Consumer Duty is a set of rules set by the Financial Conduct Authority, designed to ensure firms deliver good outcomes for their customersโ€ฆ from fair value and appropriate products, to clear communication and good client support.

For me, it comes back to one simple principle I've always tried to follow as an adviser:

Put yourself in the clientโ€™s shoes.

โ€ข Would I understand this? ๐Ÿค”
โ€ข Would I feel comfortable asking questions?
โ€ข Do I understand what I'm paying for and the value I'm receiving? ๐ŸชŽ
โ€ข Is this genuinely right for me and what I'm trying to achieve? ๐Ÿ‘Œ๐Ÿผ

Financial advice can be complex, but it shouldn't feel unnecessarily complicated.

For me, good advice starts with treating clients in the way I'd want to be treated myself. ๐Ÿ˜Š

1977โ€ฆThatโ€™s the last time there were this few babies born in England and Wales.Figures released by the Office for Nation...
09/09/2026

1977โ€ฆ

Thatโ€™s the last time there were this few babies born in England and Wales.

Figures released by the Office for National Statistics show there were 585,396 live births in 2025 โ€“ 1.6% fewer than in 2024.
The fertility rate also fell to 1.39 children per woman.

You might wonder what this has got to do with financial planning.

Quite a lot, over the longer term.

The size and age of our population influences the economy, the workforce, public finances and ultimately things such as pensions and taxation.

Today's babies will, after all, become tomorrow's workers and taxpayers, while the proportion of the population reaching retirement continues to change.

Just one of those statistics that caught my attention this morning. ๐Ÿ“Š

585,396 live births were recorded in England and Wales in 2025, 1.6% fewer than in 2024.

Total Fertility Rate was 1.39 children per woman in England and Wales in 2025, a decrease of 0.02 from 2024.

Both mothersโ€™ and fathersโ€™ standardised mean age (SMA) increased by 0.1 from 2024. Mothersโ€™ SMA was 31.1 years, and fathersโ€™ SMA was 34.0 years in 2025.

Read more โžก https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/livebirths/bulletins/birthsummarytablesenglandandwales/2025finalrates

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