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The Financial Storyteller

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Solihull
The Financial Storyteller

Your numbers tell a story, but you can write the next chapter.

I help growing and established businesses unlock the stories in their accounts, helping them make decisions with clarity and confidence, using facts instead of gut feel.

20/07/2026

The feeling when you score that big project. 🤩🤩

Dream client, 12m or more of work and a six figure fee. 🎉🎉

Also...

That feeling when the project gets delayed, the additional team you took on still need to be paid and it all starts getting to squeaky bum time... 😫

It can be make or break when things get pushed back and your cash starts to dry up.

When you hit that point, you need to be able to ride it out.

This is exactly the kind of scenario we can plan for in one of my awesome Number Clarity Sessions.

Stress test the plan.

Figure out where the risks are.

And know what to do if the inevitable delays come along.

So it's less "panic stations" and more "ah well, we'll be ok".

Sound familiar?

Let's chat.

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I'm Jennie... The Financial Storyteller. An accountant with a twist.

Ways we can work together:

Number Clarity £899 - One day, Deep dive, clarity and confidence
Number Crunch £200 - a power hour with all the value
Monthly support - need anything more regular and bespoke? We've got you.
Monthly bookkeeping - we still do the transactional stuff too!

Need a chat?

17/07/2026

Most people think their accounts are fine…

But how do you actually know if your accounts are in good shape?

We all know to look for profit and expenses etc, but what about the elusive balance sheet?

It’s the report that quietly tells you whether things have been recorded properly... or whether there’s chaos hiding under the surface.

Here are three things to check on your balance sheet today, and why:

PAYE and/or NIC payable: this should match the balance that HMRC have awaiting payment. Unless they owe you money, it'll be a negative (credit) balance (that’s normal). If it's not, you could be missing costs from your payroll, or have things recorded the wrong way.

Aged Payables: we know aged debt is important because it shows us who owes what, but what about aged payables? This is where you'll find duplicate bills, things you've paid for from your personal account, bills from suppliers you don’t even use anymore… and of course, the things you forgot to pay at all. 😂

Bank Balances: these should always match your bank statement. "But I use bank feeds, so they must be right!". Erm nope. Bank feeds go wonky sometimes. Even a tiny mismatch means something hasn’t been posted, duplicated or reconciled properly... and you could be chasing invoices that have been paid, or missing expenses.

What would you add to the list? Or what’s the strangest thing you’ve ever found on a balance sheet?

15/07/2026

Same s**t, different consequences.

Growing a business changes the landscape.

The decisions are just as hard, but the risks are bigger.

Taking on staff (can you afford them long term?)

New premises (is the timing right?)

New products (will they actually make you money?)

These aren’t small tweaks. They’re big, high-stakes moves.

And without the right information, making those calls can feel like walking a tightrope in the dark.

How do you make sure your decisions are the right ones?

13/07/2026

Heels 1 : my back 0

As if a nice dose of arthritis in my hip wasn't enough to make me feel old...

Now I'm hobbling around because I dared to wear some pretty shoes on a Saturday night. 😫

Still had an amazing time taking my daughter to the Razzamataz Theatre Schools Coventry awards night with the fantastic Kimisha Lewis.

I should have stuck with converse like I normally do. 😫😂🙈

Make me feel better. What's your fashion faux pas?

06/07/2026

Do you get that nagging feeling of doubt?

You know, that pit of the stomach fear that something isn't right?

You hate risk, but you know you can't grow your business any more without doing something different.

Uncertainty causes fear and fear causes inaction.

And there's nothing worse than feeling stuck.

Taking action with confidence. That sounds good, right?

That's exactly what The Financial Storyteller is for.

Message me if you want to find out more!

03/07/2026

Five ways to keep the cash flowing.

💰 Keep on top of your debtors - being nice isn't a thing when it comes to chasing money. Set payment terms that work for you (immediate payment is ok too) then make sure you chase for it. And make it easy for them to pay you! Consider direct debit for regular clients.

💰 Keep a buffer - sounds obvious but don't spend all your money. 🤷 Have a number in mind that's your safety net and when you hit that, stop spending.

💰 Watch your directors loan - keep using the company card because you've forgotten yours? Putting through expenses that might not be allowable (cars are a big culprit for this one!)? "Topping up" your pay? All these things take cash from your pocket but don't affect your profit. Be careful...

💰 Invoice monthly - instead of booking as and when throughout the month, invoice on a particular day (I do 20th so the money is in my bank by the end of the month). Having one big lump come in once is easier to manage than bits and pieces at random times.

💰 Book a number clarity session with me for £899 and spend a day working on getting on top of all this (and more).

Is there anything you'd add?

01/07/2026

You’ve grown your business with talent, guts, and more than a few sleepless nights.

But after a while you start to need more.

It's hard to know who to turn to.

Most finance people chuck a bunch of reports at you and call it insight

But if you don’t know what to look for, it’s all just noise

You still end up stuck, second-guessing every decision

That’s where I come in.

I don’t just give you numbers. I pull out the story behind them. I ask the questions that make you think, “Why has nobody ever explained it like that before?”

Together, we’ll make sense of what’s working, what’s not, and what’s next. So you can take action, not aspirin.

It all starts with a Number Clarity Session. No jargon. No judgement. Just you, me, your numbers, and a constant flow of tea and coffee.

DM me if you’re ready to feel clear, calm, and confident about your business again.

29/06/2026

I’ve sat in a lot of meetings in my time. 🙄

Back when I worked in corporate, my job was to support managers and directors with the numbers behind their decisions.

Not tax. Not payroll. (Yawn.)

But the kind of day-to-day insight that helped them run things properly.

What’s working?

Where are we off track?

Can we afford to open that new shop?

And the thing is… those same questions come up all the time in small businesses too.

Only now, there’s no team of analysts or finance people to help.

Just you. On your own. Second guessing everything.

That’s where I come in.

Same skills. Same clarity. Just used in a way that makes sense for owner-led businesses like yours.

Let’s make your next chapter a confident one.

Get in touch. My DM's are always open.

As long as you're not spammy. 😂😂

----------------------------

I'm Jennie... The Financial Storyteller. An accountant with a twist.

Ways we can work together:

Number Clarity £899 - One day, Deep dive, clarity and confidence
Number Crunch £200 - a power hour with all the value
Monthly support - need anything more regular and bespoke? We've got you.
Monthly bookkeeping - we still do the transactional stuff too!

Need a chat?

26/06/2026

"Should we hire someone… or just bring in a freelancer?"

If you've ever asked yourself that, you’re not alone.

It’s one of those decisions that feels like a fork in the road, and the wrong turn could cost you time, money and a good chunk of your sanity.

Maybe your gut says one thing, but your bank balance says another.

Maybe you want to build a team, but the thought of monthly salaries and HR responsibilities has you reaching for the gin.

Or maybe you’ve already got a team and you're wondering if you’re spreading them too thin… or if you're just being a bit dramatic.

This is where I come in.

As The Financial Storyteller, I help business owners decode their numbers and understand the story they’re telling.

Because this decision? It’s not just about the numbers. It’s about confidence, risk, growth, legacy.

All the big feelings.

Together, we’ll look at what’s working, what’s not, and where the cracks are starting to show.

Then we write the next chapter... based on facts, not fear.

Feeling stuck at a decision crossroads?

DM me or drop a comment and I’ll help you make sense of it.

24/06/2026

Big decisions feel smaller when you’ve got the right person in the room.

You don’t have to make them alone.

In a Number Clarity Session, you get:

✔ A second brain to run your ideas through

✔ The numbers behind the decision (so you can spot risks before they happen)

✔ A clear “yes, no, or not yet” you can trust

No judgement. No jargon.

Just me, you, your business... and a solid plan you can stand behind.

Because when you’ve got the right information, the right sounding board, and a clear path forward…

…the loneliness lifts.

The decisions get easier.

And you sleep a whole lot better.

DM me and let’s book your session, so your next big move doesn’t feel quite so lonely.

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Solihull

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