31/08/2026
Is this you?
Everyone around you is invested in telling you yes.
Your finance director can't push back too hard — they report to you, and they have a mortgage. Your investors won't, not really. Your co-founders are too close to the decision. And your other half has heard quite enough about the business.
Which leaves nobody, right at the stage of the company when a wrong turn costs the most.
Over the past six weeks we've shared what our practice actually does — a board pack for a charity that lost its treasurer, coaching for a finance manager whose business outgrew her role, a sale we can't talk about, agency margins, funding structures. Different sectors and services, but underneath them all is one job: being the person in the room who can tell a founder they're going down the wrong path, without the fear of losing their job for saying it.
That's the real product. The spreadsheets are how it's delivered.
So — who in your business is paid to disagree with you? If you have that person, keep them. If you don't, send us a message. The first conversation is just a conversation.