14/10/2026
I drank a whole cup of tea yesterday. I don't even like tea. š¬
Someone made it for me and saying no felt rude, so down it went. Verrrry slowly.
Here's why I'm telling you this.
I see business owners do the same thing with pricing all the time. Saying "yes" when they mean "no", because "no" feels rude.
You quote a price, the client pauses, and suddenly you're offering a discount nobody asked for. š¤·š»āāļø
Or you haven't put your prices up in three years, because you'd have to tell your lovely regular clients. And that feels awkward.
No judgement here. I've done them all!
Under-charging usually comes from being kind. But it's also how a business ends up busy, tired and making very little profit.
Two questions worth asking yourself:
ā When did I last change my prices, and have my costs gone up since? (I'm guessing they have.)
ā If a new client asked today, would I quote the same number?
If the answer to the second one is "No, I'd charge more", you already know what to do.
In my experience, the clients who value you barely blink. And the odd one who leaves was probably costing you more than they paid, in time, peace and money.
Yes, the price rise chat is awkward. But it's about five minutes of awkward. Being quietly fed up for three years lasts a lot longer.
So, when did you last put your prices up? Tell me in the comments. I'm genuinely asking. š¤
Save this for the next time you're about to offer a discount nobody asked for.
