Virtual Accounting

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Virtual Accounting

Hi, I'm Louise and I help business owners take the hassle out of tax compliance, so that they can enjoy and grow their business.

I am a qualified Chartered Accountant providing accounting services from my home office based in New Plymouth.

14/09/2026

Are you undercharging?

When was the last time you reviewed your charge-out rate?

Some signs you could be undercharging:

⚡You rarely get pushback on price
⚡You’re working overtime but can’t afford to outsource or hire
⚡You haven’t increased your prices in the last 12 months
⚡You’re busy, but the profit and cash in the bank don’t seem to reflect it

Understanding your charge-out rate can help you work out whether your pricing is actually supporting the business you’re trying to build.

Sound like your business?

Get in touch with us at Virtual Accounting. We can work through our charge-out rate calculator with you to help you understand your numbers, review your pricing and make more informed decisions.

10/09/2026

“There aren’t enough hours in the day.”

As your business grows, it’s easy to get into that predicament.

In the beginning, you often have to do it all. You’re the salesperson, admin person, problem solver… and everything in between.

But what worked when your business was smaller doesn’t always work as it grows.

At some point, growth means doing things differently.

It means:

• Not being the only person who knows how everything works
• Having systems and processes that don’t all rely on you
• Understanding what’s actually driving your profit
• Knowing where your cash is going
• Having the numbers you need to make decisions before problems arise

This is where your accountant can become more than the person who prepares your annual accounts and tax return.

We can help you understand the numbers, plan ahead, keep an eye on cash flow and profitability and give you someone to talk through the financial side of the business with.

03/09/2026

When most people think of accountants, they think of tax returns and compliance.

But good accounting is about a lot more than that.

At Virtual Accounting, we help business owners:

✨ Understand their numbers
✨ Improve cash flow
✨ Make better business decisions
✨ Plan ahead with confidence
✨ Stay on top of tax obligations
✨ Build a business that supports the life they want

Accounting shouldn’t just be about looking backwards at last year’s results.

It should help you look forward.

The right accountant gives you clarity, direction and support so you can make confident decisions and keep moving your business forward.

If you only hear from your accountant at tax time, it might be time for a different conversation.

27/08/2026

5 things you can do this week to boost revenue

I was talking to a client last week about pricing, margins and concentrating on high value, profitable work. Here are 5 things that might help you to boost revenue:

1. Increase your prices
Even a small 5% increase can make a big difference. If you’re getting no push back on price, it might be a signal that you’re undercharging.

2. Follow up your quotes
Don’t assume silence means no. There could be sales sitting in your inbox waiting for a follow-up. It’s always worth asking.

3. Reconnect with past customers
A quick check-in can uncover new work, referrals or opportunities you didn’t know about. All it takes to start is choosing 5 contacts from your database and getting in touch.

4. Sell more of what’s profitable
Know which products or services make you the most money, then focus your social media, marketing and sales there.

5. Make time to sell
It’s easy to spend all your time working in the business. Block out one day during the week to focus on sales and growing your business.

What’s one of these you could do this week?

18/08/2026

Not sure what accounting support your business actually needs? That’s exactly what a discovery chat is for. ☕

Whether you’re starting out or growing your business, wanting tax advice, or simply wondering if it’s time for some extra support, a discovery chat is a chance to talk through where you’re at and where you’d like to be.

During our chat, we’ll cover:

✨ What’s currently going on in your business
✨ The challenges you’re facing
✨ Where you need support
✨ What services would actually add value to your business
✨ Whether Virtual Accounting is the right fit

Think of it as a no-pressure conversation to give you clarity around your business.

If you’ve been thinking “I know I need some help, but I have no idea where to start”, book a discovery chat. ☕️

https://calendly.com/louise-_3q/accounting-meeting

23/07/2026

As your next tax payment creeps up and your plan is currently just to cross your fingers… we should probably fix that. 😅

Tax planning isn't just about paying less tax. It's about knowing exactly where you stand, making smart decisions, and feeling in control of your numbers.

Here's what we actually do with our clients:
📍 Understand your profit position before your tax payment is due
🎯 Get clear on your goals and what you want your business to achieve
📋 Build a plan that makes sense for your business

The goal is simple, to replace the panic with a clear plan, so when tax time arrives you already know exactly where you stand.

If that sounds like something your business needs, let's chat.

16/07/2026

Ready to feel confident about your business finances? 💛

We're accepting new clients for the financial year and we'd love to help you start it strong.

At Virtual Accounting, we work alongside business owners to take the stress out of their numbers. Whether you're switching accountants, moving to Xero, or just need proper support for the first time, we make it easy.
We can help with:

✅ Virtual CFO services
✅ Budgeting & forecasting
✅ Tax planning
✅ Annual accounts & tax returns

As Xero Certified Advisors, we'll get you set up and confident in no time.

Your success is our business, let's make this your best financial year yet.

👉 Book your free consultation: calendly.com/louise-_3q/accounting-meeting

09/07/2026

Your accountant shouldn't just do your numbers, they should really get you and your business.

They should understand your business model, your goals, your quirks and what you're trying to build long term. Not just crunch the numbers, but actually care.

Let's be honest — you're not just running a business. You're building your whole life around it.

And your accountant? They should be part of the team that helps you make it work.

Whether it's growth plans, a pricing review, or figuring out when to hire your next employee, you want someone in your corner who listens, who gets it, and who shows up for more than just tax time.

An accountant is about having someone in your corner who can see the full picture and help you build a long term strategy.

If that's the energy you're looking for, let's talk. 💛

02/07/2026

This week we're sharing our cash flow planning tools for new business owners!

If you're just starting out, one of the biggest keys to success is knowing your numbers and a cash flow forecast is the perfect place to start.

Our free Monthly Cashflow Forecast template walks you through what to track, month by month. A few things to keep in mind:

📊 It's only as accurate as the numbers you put in
📋 It's a forecast meaning actual results will vary
✅ But it gives you a plan, and a plan beats guessing every time

Download your free template on our website and take the first step towards a more confident, profitable business. 💛
www.virtualaccounting.co.nz

21/05/2026

What records are required?

When you’re claiming expenses, bank statements alone aren’t enough, they show money going in and out but not what was actually purchased or whether it was business-related.

To support your claims, you need to keep records for at least 7 years such as receipts, invoices or agreements.

At the end of the day, the responsibility sits with the taxpayer, not your accountant. We’re here to help and we’ll always guide you on what’s needed and we’re here to make it as simple as possible.

Address

New Plymouth

Website

http://www.virtualaccounting.co.nz/

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