18/07/2026
"But what if everyone leaves?"
It is the number one fear we hear when we suggest a client puts their prices up. So here is a true story from our patch.
A local business owner, brilliant reviews, badly undercharging, finally took the leap. New prices from 1 August, with anyone already booked kept at the old rate until 1 September so nobody got a nasty surprise.
The result? One grumble. Six thank-you emails. Zero clients lost. And their premium add-on service is now so busy they are opening another day.
The trick is knowing your numbers first. We built a calculator that shows exactly how many customers you could afford to lose on a price rise, and how many extra you would need to survive a discount. Spoiler: discounting is the scary one.
Read the story and try it yourself:
Scared of putting your prices up? One local business did it, lost nobody and gained more. Here is the plain-English maths, plus a calculator to test yours.