16/04/2026
*📢 FBR Proposes New Tax Regime for Social Media Income*
The Federal Board of Revenue has introduced draft rules to tax income earned by resident individuals from social media platforms like YouTube and other monetized channels.
Key Features of the Proposal:
>> Applies to earnings from:
- YouTube
- Monetized social media platforms
- Digital content creation
>> Standard Deduction Allowed
- Expenses allowed: Up to 30% of total revenue
- Remaining income treated as taxable
>>Minimum Income Benchmark (RPM Model)
Income will be calculated as the higher of:
- Actual income received, OR
- Estimated income based on Average views and Number of posts
In simple terms: Under-reporting won’t work anymore:
- Quarterly Advance Tax (Section 147) will be mandatory.
- Separate Disclosure Required
- Social media income must be declared separately in tax returns
FBR’s Power to Recalculate Income:
If declared income is lower than formula-based income, the FBR may revise and recover additional tax
⚖️ Why This Matters
This signals:
- A shift toward algorithm-based taxation
- Increased scrutiny on digital earners
- Reduced flexibility in income declaration
But raises questions:
- Is a fixed RPM realistic across niches?
- What about fluctuating ad rates and geography-based earnings?
💼 If you earn through social media:
- Maintain proper income records
- Track views & engagement data
- Plan for quarterly tax payments
*Don’t rely on “rough estimates” anymore*