Ampersand Accelerator

15/02/2024

Embarking on the entrepreneurial journey comes with its hurdles, especially when faced with funding constraints and unforeseen challenges. This article helps you to embrace the art of success by showcasing product-market fit on a lean budget, practicing prudent fundraising, and prioritizing a strong culture and governance foundation.



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Successfully launching and scaling a new business venture has never been easy. When fundraising dries up and uncontrollables become more prevalent, the challenge is even greater. But founders increase their odds of success by proving product-market fit on a budget, conservatively fundraising, and fo...

25/01/2024

Skip flashy campaigns and build a robust Go-To-Market system that prioritizes trustworthiness, user experience, and conversion. Read this article to find some initial ideas on how you can do so. Create trust through content, streamline purchasing processes and convert interest into sales by chatting with us to create a more targeted GTM system!

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In the fast-paced world of startups, there's a common narrative: launch big, make noise and grab attention.

14/09/2023

The key to customer retention lies in building trust and establishing value for your customers over time. This article shares 7 small-business strategies to build customer loyalty and minimize churn.
1. Provide exceptional customer service
2. Employ post-purchase follow-up
3. Offer personalisation
4. Create a loyalty program
5. Use feedback and surveys
6. Build community
7. Reach out to customers who have left

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Customer retention is an ongoing process, and it requires a genuine commitment to understanding and meeting your customers' needs.

24/08/2023

As startup founders, the journey towards international expansion can be both thrilling and challenging. However, the path to internationalisation is not without obstacles. From finding suitable partners to overcoming financial and regulatory barriers, the road can be bumpy. This article shares 8 tips on how you can plan your internationalisation strategy and pave the way to success.

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"The greatest thing in this world is not so much where we are, but in which direction we are moving." Johann Wolfgang Goethe once wisely said. Well, many

02/08/2023

Calling early-stage deeptech startups worldwide! X-PITCH is thrilled to announce the opening of applications of X-PITCH 2023! Get ready to dive deep into the thrilling X Games for Startups held on the Singapore River. This is your chance to shine, with the opportunity to win US$1 million and more. What are you waiting for? Apply now at www.xpitch.io

20/07/2023

In today's fast-paced and ever-evolving business landscape, innovation has become the key to success across industries. This article shares some insights on the key areas to consider as you innovate:

1. Importance of maintaining human connection
2. Leverage technology systems continually
3. Find the right investors who share your vision
4. Areas of product innovation: new product innovation, incremental product changes, and new product features

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Looking for ways to get innovate? Here are 4 powerful tips to step up as a leader in your business.

06/07/2023

Effective leadership is not a one-size-fits-all approach. In this Forbes article, gain insights into leading diverse teams across different stages - from start-up to small and growing. Learn how to adapt your leadership style, foster collaboration, and harness the unique strengths of each stage. Whether you’re a seasoned leader or aspiring to lead, this article offers valuable strategies to navigate the challenges and unleash the full potential of your team.

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The best leaders create a culture of self-reinforcing behaviors, relationships, attitudes, values and environment.

22/06/2023

In today’s fast-paced and competitive business environment, mastering the art of marketing is crucial for driving success. From identifying and understanding your target market to crafting a compelling message, leveraging the right channels, and measuring your marketing efforts, these pillars will empower you to make informed decisions and drive impactful results. Whether you’re an experienced marketer or just starting out, these strategies will help you achieve impactful results.

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The best campaign framework I’ve found is the Five M's of marketing. These Five M’s have not changed even though so much about marketing has.

08/06/2023

Raising funds is key to most start-ups. Funding allows them to scale their business, and gets them the visibility to build their network and brand awareness. In seeking funding, it’s also important to ensure you have a plan on how to allocate the new funds to fuel business growth. This article suggests to consider 4 areas when allocating your funds:

1. Time: how much runway will you add?
2. Talent: how much experience will you bring on board?
3. Tech: how much growth will you automate and scale?
4. Traction: how much market share will you win?

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Use the four T's to fuel your growth.

25/05/2023

There is often more focus placed on large companies for their ESG performance in terms of what they are doing to save the planet, simply due to the amount of resources available for them to scale ESG efforts not just within their own company, but also outside of their core business.

Startups on the other hand, often find themselves incorporating ESG considerations into their business and products and measuring the impact they bring to the society. Being more agile and versatile than large companies, this total addressable impact (TAI) approach might be more suitable for startups.

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Total addressable impact is the impact equivalent of the total addressable market–the totality of positive change that a company can drive in the world.

10/05/2023

Growing your small business can be challenging, especially in today’s rapidly changing business landscape. Check out these five proven tactics that can help you take your business to the next level. From optimising your website to leveraging email marketing, these tips can help you attract and retain customers, increase revenue, and drive business growth. By implementing these strategies, you can gain a competitive edge and stand out in your industry.

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To remain competitive in today’s market, I believe small businesses must focus on innovation, relevancy and accessibility.

27/04/2023

Brand identity goes beyond colours and logos - they are good tools to signal relevance to consumers. See Pepsi’s latest attempts to use its refreshed visual identity to stay current and connect with young consumers.

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Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 90s branding and uses black wording.