19/03/2026
"What I Learned About Finding the Right Customers (The Hard Way)"
[ภาษาไทยด้านล่าง]
—
The bar is my 2nd business in Bangkok, and when I first opened this bar, I thought I had a clear idea of who my customers would be.
At that time, host bars were quite popular, so I built the team around that idea, five male staff, thinking the place could be something in between a casual bar and a light “host-style” experience.
Not too much, just enough for people to sit, talk, maybe discuss work, and enjoy the atmosphere.
But things changed quickly. The trend didn’t last. And more importantly, not everyone actually enjoys that kind of environment.
In the second year, I had to adjust.
We tried to shift towards a younger crowd, students, and university groups, but somehow it didn’t really fit either.
The vibe of the place, the setup, even the feeling… it just didn’t match.
"That period was messy."
,
It felt like trying to force the business into a direction it didn’t naturally belong.
Then, towards the end of the second year, things started to change.
We found the right people. The atmosphere became more natural. And slowly, the customers started to shape themselves.
"Working people."
People who want a place to unwind after work.
Sit, have a drink, talk, and relax before going home.
Even now, I’m still learning. But it feels like things are becoming clearer.
One thing I’ve learned from this…
Things don’t always move in a straight line.
As a businessman, you can plan everything, concept, target, direction, and still find that reality goes another way.
Not because something is wrong.
But because some things take time to reveal their true nature.
Timing matters.
People matter.
And sometimes, pushing harder doesn’t help.
Understanding the flow does.
—
ตอนเปิดร้านใหม่ ๆ ผมก็คิดว่ารู้แล้วว่าลูกค้าจะเป็นแบบไหน
แต่พอทำจริง มันไม่ใช่เลย
ลองปรับ ลองเปลี่ยน ดันไปหลายทาง
บางช่วงก็สะเปะสะปะพอสมควร
สุดท้ายเลยได้เรียนรู้ว่า
บางอย่างมันไม่ใช่แค่ “เราจะเอาแบบไหน”
แต่มันมี “จังหวะของมัน” อยู่
พอเริ่มเข้าใจจังหวะนั้น
ทุกอย่างมันค่อย ๆ ชัดขึ้นเอง