03/20/2023
These are the same.
But they are not the same.
And the difference is time. (or rather, inflation)
I bought the same brand at the same store, one year apart and I noticed that the box was smaller.
Even though I had paid the same $$ for it.
Turns out, companies know we will notice if they increase prices.
But we wont notice if they reduce quantities?
This is a concept called Shrinkflation.
You’ve all experienced it before, especially in India (which has a high inflation rate)
- The Aloo Tikki burger is smaller ( no we didnt just get bigger hands)
- The Hot chocolate fudge is smaller ( yes, the ice cream to fudge ratio is off)
- The Lays Magic masala is basically just air ( that is all you will get for Rs 20 these days)
This year, with high inflation in the US, the same thing is happening here.
Hit FOLLOW if you want to be notified when I post more interesting money related content like this!