Live Free Wealth Planning

Live Free Wealth Planning Tax-smart, purpose-driven planning for business owners, professionals & families. Charlotte, NC. Like you, I wear many hats. They're the reason I do it.

I'm a CERTIFIED FINANCIAL PLANNER™ — and a business owner, an entrepreneur, a husband, a father, and a caregiver. Those roles aren't separate from how I work. I am living many of the same financial challenges my clients face — building a business, planning for my family's future, raising children while taking care of an aging parent, and working to make sure my financial life actually supports the

life I'm trying to live. I don't just plan for these challenges from the outside. I'm navigating them too, right alongside the people I serve. That shared experience is the foundation of why I do this work. I founded Live Free Wealth Planning on my strong belief: that financial planning, done right, gives you control and the freedom to live life on your own terms. My approach is tax-smart and purpose-driven. Every plan is built around your complete financial picture — not just your investment returns — with tax efficiency and the things that matter most to you at the center of every decision. I work best with three kinds of people:

→ Business owners and entrepreneurs building, growing, and someday transitioning out of what they've built

→ Families working to build and protect wealth across generations

→ People planning for, or already living in, retirement

For my retirement-focused clients, that means turning a lifetime of savings into reliable income, navigating Social Security and Medicare, managing required distributions, and making sure your plan is genuinely tax-efficient — not just invested. I launched Live Free Wealth Planning as an independent practice for a reason. Independence means I can put your best interest first in every recommendation, with no proprietary products and no competing priorities. Just planning that's built around you. If you're navigating a business transition, building wealth for your family, or planning for the retirement you've worked hard for, I'd welcome a conversation. Let's build a plan that lets you live free. Brian Benatovich, CFP®
Founder, Live Free Wealth Planning
📍 Charlotte, NC
📧 [email protected]
🌐 www.livefreeplan.com

Cetera Investors is a marketing name of Cetera Investment Services. Securities and Insurance Products are offered through Cetera Investment Services LLC, member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC. Cetera is under separate ownership from any other named entity. Branch Address: 5200 77 Center Dr, Suite 330, Charlotte, NC 28217. Branch Phone number: 704-717-8900.

According to the American Psychological Association…Money stress is one of the leading causes of anxiety—ahead of work, ...
05/02/2026

According to the American Psychological Association…

Money stress is one of the leading causes of anxiety—ahead of work, relationships, and health concerns.

May is Mental Health Awareness Month, and it's worth acknowledging what we see in this work every day: financial decisions carry emotional weight.

Will I have enough? Am I doing this right? What if something changes?

Looking ahead can help make the weight lighter, not heavier. If your financial life feels like a source of stress instead of clarity, that's worth paying attention to.

May is Military Appreciation Month.To everyone who served and the families who held things together back home: thank you...
05/01/2026

May is Military Appreciation Month.

To everyone who served and the families who held things together back home: thank you.

Military families deal with financial complexities that most people never encounter.

Deployments, relocations every few years, pension decisions, survivor benefits, and VA loans.

The financial picture looks different because military life looks different.

We're grateful to work with military families and veterans. And we’re grateful to all who served.

A lot of what drives outcomes is below the surface.For example, in 2022, when the S&P 500 fell more than 18 percent, two...
04/30/2026

A lot of what drives outcomes is below the surface.

For example, in 2022, when the S&P 500 fell more than 18 percent, two-thirds of mutual funds still made capital gains distributions, according to a 2025 Fidelity report.

That is not a headline most investors expect, and it is a reminder that taxable distributions from mutual funds do not always reflect market performance.

What’s really going on:
A mutual fund can distribute taxable capital gains when the manager sells underlying holdings at a profit, even if you don’t sell any shares of the fund.

It can happen in a down year; gains on individual holdings can occur while the overall fund value declines.

Buying a mutual fund late in the year can still leave you responsible for distributions tied to that full calendar year.

Fidelity cites a Morningstar study showing taxes may reduce portfolio returns by up to 2 percent annually on average when not accounted for.

There are ways to manage surprise distributions, including tax-smart account placement, tax-managed funds, and evaluating ETFs, where appropriate.

Remember, mutual funds and ETFs are sold only by prospectus. Please consider the charges, risks, expenses, and investment objectives carefully before investing. A prospectus containing this and other information about the investment company can be obtained from your financial professional. Read it carefully before you invest or send money.

This is not about avoiding mutual funds. It is about the benefits of working with a financial professional who can show you what mutual funds pay capital gains and what funds are designed to manage payouts. Your tax, legal and accounting professionals can show you how a capital gain will affect your tax situation.

Compare your taxable investment to a tax-deferred one. The results may surprise you.
04/29/2026

Compare your taxable investment to a tax-deferred one. The results may surprise you.

This calculator compares the net gain of a taxable investment versus a tax-favored one.

Think “tax-loss harvesting” is only for bad markets or complicated portfolios?At a simple level, it is this: using certa...
04/28/2026

Think “tax-loss harvesting” is only for bad markets or complicated portfolios?

At a simple level, it is this: using certain investment losses to manage taxes while keeping focus on your long-term strategy.

How it works in plain English:

➡️ Sell an investment at a loss, then replace it with a different investment that plays a similar role in the portfolio.

➡️ Use the realized loss to offset realized investment gains.

➡️ If losses exceed gains, up to $3k per year (for married filing jointly) may offset ordinary income on federal taxes, and the rest carries forward.

➡️ Losses can be saved to offset future gains.

➡️ Watch the wash sale rule, which is buying the same or substantially identical security within a 30-day period before or after the “tax-loss harvesting” sale (61 days total).

➡️ We can show you how tax-loss harvesting works. Your tax, legal, and accounting professionals can show you how your decision will affect your tax situation.

The goal is not to chase tax savings. It’s to keep more of the portfolio working over time while staying aligned with the strategy.

Don’t get greedy when the market rises, and don’t panic when it falls. Sound advice—learn more.
04/27/2026

Don’t get greedy when the market rises, and don’t panic when it falls. Sound advice—learn more.

Understanding the cycle of investing may help you avoid easy pitfalls.

👨‍💼👩‍💼 Take Your Child to Work Day brings out the best kind of energy in an office.Kids get to see where we grown-ups di...
04/23/2026

👨‍💼👩‍💼 Take Your Child to Work Day brings out the best kind of energy in an office.

Kids get to see where we grown-ups disappear all day, meet the people we talk about, and connect work to real life.

Those little moments stick—the walk around the office, the “what do you do” questions, the first time a kid feels included in something that matters to a parent.

Many of us have done this over the years, and it creates memories that last longer than anyone expects. It also gives kids a window into what good work looks like, showing up, being kind, solving problems, and taking care of people.

Hope a few future leaders are in the office today! 🏢

Would love to see photos in the comments!

Address

5200 77 Center Drive
Charlotte, NC
28217

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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