06/04/2024
Where's the Value in Term Life Insurance?
The main reason consumers don't buy life insurance, or more of it, is that they think it's too expensive (52%). However, 78% of people overestimate the cost of term life insurance, according to a recent LIMRA study1. While term insurance is often the first choice, over a typical life expectancy (age 80), permanent insurance might be better. In this example of a 40-year-old female looking for $1 million in life insurance coverage, we compare the total costs if each policy continued into annual renewable term.
Image of a chart showing the cost of waiting to purchase life insurance
The cost difference is significant, with the permanent policy being much cheaper over the entire life expectancy. Plus, permanent policies offer the benefit of living benefits and building cash value.
Of course, the cost of waiting to buy the permanent insurance can add up.
These are important points to discuss with your clients every year. Your sales development team can assist with running illustrations, designing cases and comparing the cost of waiting.
Call me today I can help!