07/03/2026
I once landed a client named Bahram who manufactured outdoor equipment. Bows and arrows. Firearm accessories. The kind of work you can build a real business around.
The problem? I wasn't charging enough.
At first, helping people for cheap felt noble. I wanted to serve. I wanted to provide value. But as the work piled up, I found myself stretched thin. The pricing didn't reflect the time, energy, or long-term business needs.
Helping people for cheap feels noble until you realize you can't keep serving them if the business can't breathe.
Eventually, the work wasn't sustainable. Not because the service had no value β because I had undervalued myself. My output started reflecting my exhaustion.
That experience taught me something I carry into every conversation: pricing isn't just about profit. It's about sustainability. If you undercharge too long, you can't keep helping people at the level they deserve.
The lesson: stop undercharging. Start building a business that can serve for years, not weeks.
DM 'READY' if you want to talk about value-based pricing.
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