02/15/2026
Introducing two guys from completely different worlds.
One built a fast-food empire one location at a time. The other built a financial advisory business one delighted client at a time.
I talk a lot about ‘Brand Score’ – that 1-100 measure of how people perceive your reliability, integrity, and trustworthiness.
Jack Cowin built restaurants from scratch in Australia, building his to darn near 100. Four hundred eighty locations later, the market agrees.
And if you’ve built any business past the survival stage, you already know: in the trust economy, Brand Score spends harder than actual currency.
Customers and clients are keeping this score for you– and they’re voting with their wallets, their referrals, and their loyalty when your competitors come calling.
And this part is important: Brand Score isn’t just for entrepreneurs.
Your kids are keeping score on whether you show up to their games. Your spouse is keeping score on whether your words match your actions. Your friends are keeping score on whether you’re there when it’s inconvenient. Your body is keeping score on whether you honor your commitments to it.
Every promise kept or broken. Every time you show up or disappear. Every moment you deliver or stay in the corner.
The score updates in real time. Every. Day.
Jack built his through 50 years of consistent delivery when no one was watching. That’s what creates billion-dollar businesses. That’s what creates unshakeable relationships. That’s what gets you on stages you never imagined standing on. Getting to share that stage with him? Life highlight.
Also, a powerful reminder that what you do when nobody’s counting is exactly what creates the score everyone sees.
Thought for the day, share your answer: A month from now, what’s the one relationship where you want someone to say, “Your Brand Score just went up 20 points”?
P.S. Pretty sure my Brand Score with Barbara Cole Salmeron went up 10 points just for getting this photo. Worth the 18-hour flight.
