10/22/2026
I could run a generic social media account from anywhere.👀
But I don't want to help "small businesses" in some vague, nationwide, could-be-anyone kind of way.
I want to help the coffee shop in Denham Springs. The interior designer in Baton Rouge. The home builder in Gonzales. The business owner I might actually run into at Target.🛒
There's something different about working with local businesses. I'm not guessing who your customer is, I probably AM your customer. I know the area, I know the vibe, I know what makes someone local stop scrolling versus someone three states away.
And your content should feel like it too.
Not "this could be any small business in America" energy. But "oh this is clearly a local business" energy.
Mention the neighborhood. Reference the weather everyone's complaining about. Tag the local spots. Talk about the festival everyone's going to this weekend.
Your local audience notices when a business actually feels LOCAL, not like a franchise script.
So here's your homework: when's the last time your content actually sounded like it came from HERE?👀🩷
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