JRF Solutions

07/20/2026

Warning - Someone is about to get triggered
Look, no offense to the all the local 1st Grade teachers out there but 2+2 does not always equal 4. As we explore the concept of 2+2, it's essential to recognize that, in a business context, the sum of two parts can yield more than the individual components when the right conditions are met, such as enhanced accountability and strategic skillset alignment. Unfortunately this principle can also work in reverse as well.

When looking to start hiring it is usually for a few basic core reasons; filling skill gaps, reclaiming time, driving growth, or freeing up leadership to focus on strategic initiatives. When looking to replace a hire it usually follows those same core reasons as well. Their skills were not as strong as you thought, you did not gain any time back, lack of growth and still working in not on the business.

If you're ready to streamline your financial management, gain clarity, and optimize your business operations give me a call at 801 651-7301

*No 1st grade teachers were harmed in the creation of this message. JRF Solutions LLC loves our teachers and supports their teaching on basic arithmetic to our kiddos.

07/18/2026

Are your books on your mind this weekend? Let us help get your weekends back.

07/17/2026

Let me tell you about my why...
Years ago I took a leap and left a company I had been with for years, at the time it made no sense. I liked the people I worked with, never had a paycheck bounce and had some good benefits. I joined a small roofing company in the Salt Lake City, Utah area and after a short period of "what did I just do to myself" realized I have finally found where I was supposed to be. As a Production Manager I had to quickly learn the ins and outs of scheduling for profit and with a purpose. How to build and implement processes, overcome disputes with clients who were unhappy either through misunderstandings or problems we inadvertently created. But the biggest flame sparked when I learned what my number was and not just what it was but why it was important and how it impacted not just my department but the company as a whole.

This is when I realized not only did I belong in this industry but that I finally could speak another language. I had tried taking Spanish in high school and German in college but they never really stuck, now numbers started talking to me. I gained a clarity on the financial impact I had on the company. I could see problems crews were having and could act proactively before they became bigger problems. I started to see how my numbers were synergetic with other departments numbers. I was given control over my departments budget, not just in managing it, but forecasting and creating it. This lead into more involvement into working on creating budgets not just for my department but for the whole company. I started diving into Profit and Loss Statements and Balance Sheets, tracking trends and KPI’s. I saw first hand how companies with a sound financial foundation built with intentional processes succeeded while those who were just winging it struggled and some ultimately failed.

Through this whole journey I was blessed with the opportunity to be taught be some of the greatest people in the industry that you may never meet. People like Jim in Washington that showed me how treating people with respect brings out the best in them, John in Maryland that helped me understand how to reading between the lines of a P&L will help you see a deeper picture and Troy in Montana who drilled into me why my number was so important and the intricacies of proper job costing. There are countless other men and women that have unselfishly mentored me in this journey.

So my why has become to pay this forward. I’ve developed a passion for this industry, inspired by the incredible support I received from these remarkable individuals. My why is to help small businesses in the same way these great people helped me. To help small businesses with:
-creating and maintaining clean books
-tracking trends and KPI's
-creating and understand a working budget
-creating and implementing sound processes
-building a work culture founded in accountability and respect.
-setting and achieving targets.
and much more so that you can focus on what you want most and ultimately achieve the success you deserve.

JRF Solutions LLC
801 651-7301
myjrfsolutions.com

07/16/2026

The prize is worth the price! In a culture engrossed in instant gratification we often loose sight of the end game. We abandon beneficial habits and revert to detrimental ones due to the lack of immediate results. We insist on taking the easy way and wonder why other people get to the better vantage points.

Why is a CFO Advisor talking about this? Your numbers tell the story but they can only tell their story. If you don't have the right processes in place you are probably not tracking the right numbers. Tracking sales will not tell you how profitable you are, your revenue does not tell you about your best lead source and gross profit and net profit are not the same thing. We help give you clarity on the financial landscape of your roofing, siding, landscaping, etc company

07/16/2026

Don't just read the easy stuff. You may be entertained by it, but you will never grow from it.

Now, Jim wasn't against entertainment. He enjoyed a good novel. He appreciated a well-told story. He wasn't one of those people who believed every minute had to be "productive."

But he saw something dangerous happening — and it's even more relevant today.

People were filling their time with easy content. Light reading. Surface-level ideas. Things that felt like learning but weren't. They'd read the headlines and think they understood the issue. They'd skim the bestseller list and think they were educated. They'd consume easy ideas and wonder why their lives stayed difficult.

Jim understood something most people miss: growth requires friction.

The book that challenges you — the one that makes you stop and reread a paragraph three times — that's the book doing its work. The ideas that make you uncomfortable, that force you to question what you believe, that stretch your thinking beyond its current limits — those are the ideas that grow you.

Easy books confirm what you already know. Difficult books show you what you don't know. And the gap between those two — between what you know and what you could know — is where your potential lives.

I'm not saying throw away your beach reads. I'm saying don't pretend they're developing you. Enjoyment and growth are different things. Give yourself both. But know which one you're doing.

Here's a question Jim would ask: "What percentage of what you read actually challenges you?" If the answer is low, that might explain why your growth has plateaued.

What difficult book has been sitting on your shelf, waiting for you to be brave enough to open it?

www.jimrohn.com

07/15/2026

STOP GUESSING AND START UNDERSTANDING YOUR BUSINESS.
If you are periodically doing or hiring out clean up projects for your books you're basically flying blindfolded. A few things to consider.

1) You do not have an accurate view of you company's health.
2) You are losing the ability to make strategic business decisions quickly to capture great opportunities.
3) Your understanding of your current situation is clouded by recent events. You think you know what's going on, but really, you can't see through the haze and are missing the clear picture.

I have seen business that are financially strong that think they are two weeks from shutting their doors and companies that are on life support thinking they're crushing it. It's all because they're too focused on their bank account and not their financial reports.

We're here to help contractors take control of their business by helping them run their businesses by the numbers. From detailed bookkeeping services to 10,000 foot view business financial strategies, we are here to help the Home Improvement Industry succeed.

07/15/2026

TIP TUESDAY:
With AI becoming more and more prevalent it is important to know its purpose. AI is not designed to take over tasks but to make those tasks easier. This is why reconciling your accounts regularly is vital. We have all seen the influx of AI ads and videos and the devil is in the details. So use AI where it makes sense, but also make sure to always remember that it is a tool, not a replacement.
Reconciling your accounts allows you to ensure transactions are accurate, identify questionable transactions that may be fraudulent and ensure transactions are posted to the correct ledger accounts.
Not giving this simple step a human touch could be costing hundreds and even thousands in insurance quotes, fraudulent and wasteful spending and, everyones favorite expense, taxes.

07/14/2026

Have you checked out our latest blog?

Helping contractors understand the difference between cash and revenue

07/13/2026

If your business financials are not properly set up, its like a building with a bad foundation. The consequences may not be immediately apparent, but they can emerge months or even years later, often in unexpected areas and when they do they are usually more costly to repair after the fact. The same is true with your books, poorly managed finances can lead to devastating outcomes, including excessive tax payments, profit leakage, and cash flow constraints. Make sure your company is built on a solid financial foundation and if you need help getting your financial foundation repaired, we are here to help, because no one has to go it on their own.

07/11/2026

Are your books on your mind the weekend? Let me help you get those weekend back!