07/22/2026
Utility, passion — or Joneses?
We love helping our clients figure out the finances around things that provide utility and/or bring them passion, absolutely love it.
However, we really dislike when we sense there’s an element of the Joneses involved.
The core idea is knowing whether a purchase serves a real passion or is just keeping up with someone else's lifestyle.
The pool example. Same pool, same neighborhood, two totally different decisions.
One family (family A) is home all the time; they spend a ton of time together and have three kids 12 and under. The other family, (family B) is always on the go, full travel sports and when not, they’re vacationing away from the house. Kids are similar ages.
Of course, we could justify family B getting and wanting the $100,000 pool, but do they want it only because it seems like it makes sense likely because family A just had one installed?
Sometimes taking some guidance and a step back is all you need to see things a little differently.
Maybe that same $100k that family B might have used on that pool, could and should be used to maximize and enhance those family vacations? Maybe just having a third party help you recognize that you’re not even home that often enough to get the real utility out of it?
These decisions are never really wrong, most times it’s just taking a look at it from a different angle.
Car, boat, country club membership, pool, ask yourself, “Is this our passion, or might we be caught up in what’s trendy for others?”
Spend BIG on what YOU love.
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If we’re not already working together and you could use guidance from a full-service financial partner, please to connect. We’re currently welcoming new clients.
Jason