06/16/2026
An agency wins a shiny new $10k/month retainer. Everyone pops champagne. 🍾
But then the real work starts.
• The client asks for "just one quick graphic tweak."
• The account manager adds an extra weekly status call to "keep them happy."
• The strategy team spends six hours rewriting a brief because of vague feedback.
Suddenly, that $10k retainer required $12k worth of human hours to pull off. You paid for the privilege of working for them. 📉
Most traditional accountants look at your tax returns at the end of the year and tell you that you lost money. Thanks for the history lesson.
A Fractional CFO looks at your weekly team utilization and tells you which client is eating your lunch before it destroys your month.
Stop managing your agency on vibes and top-line revenue metrics. Protect your creatives. Protect your margins. ☕⚡
📊 GROW YOUR AGENCY: I’m mapping out plans for three creative agencies this month. Comment "MARGINS" below and I’ll send you our 5-Minute Cash Flow Framework built specifically for scaling agency models.
