Marc Shirley CFO

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United States
Olathe, KS
Marc Shirley CFO

Partner, B2B CFO® | Providing Strategic Business Advisory Services to Privately-held Companies

I have over 30 years of experience as a financial leader in multiple businesses. With B2B CFO®, I can help you:

►Get back to business- Do you spend your time trying to figure out how to make payroll instead of prospecting to grow your business? Through a comprehensive discovery analysis with you and your staff, I can create a strategy to get you back to doing what you love.

► Help your busin

ess transition out of the Danger Zone- If your cash flow isn’t meeting your daily requirements, it’s time to bring in an expert to help. I will partner with you to implement a plan with a proven six-step process. You’ll have accurate financial statements, cash flow projections and monthly reporting- all will help you get back to focusing on business growth.

►Reduce your stress- If you’re bogged down in the minutiae of your business, you’re not taking the time to do the things you love. I have strategies and tools that will help to give you more free time, decrease your cash flow worries and spend more time with your loved ones. After all, isn’t that why you work in the first place?

► Create an exit strategy- Let’s face it, you only get out of business a few ways and most of them are not planned. I can help you create a profitable way to transition out of your business creating a solid retirement plan for you and security for your loves ones.

12/23/2024

The planning and ex*****on of a business acquisition require immense dedication and countless hours of hard work. Despite this, a significant number of acquisitions fail, often due to unforeseen challenges and complexities. When an acquisition or sale of your business is on the horizon, the stakes are incredibly high. This isn't something to leave to chance. Instead, trust experienced advisors who bring decades of expertise, specialized tools, comprehensive books, advanced software, and proven processes.

At B2B CFO®, we believe owners should be in control of the exit plans and we are here to guide you through every step, ensuring a smoother and more successful transition.

b2bcfo.com/marc-shirley/

12/19/2024

Creating an exit plan is vital for your business's long-term success. It ensures you're prepared for a smooth transition, maximizing the value of your hard work. Proper preparation involves understanding your business's worth, identifying potential buyers, and addressing any areas of improvement.

Working with a strategic business advisor, like B2B CFO®, can provide expert guidance and tailor-made strategies to navigate the complexities of exit planning. Our support helps you achieve a successful and profitable exit, securing your legacy. To start the conversation and learn more about our expert exit planning tools and books, reach out.

b2bcfo.com/marc-shirley/

12/17/2024

Imagine transforming your weekly grind of reactive tasks into strategic, innovative efforts in 2025. Focusing on strategy, innovation, revenue, cash flow enhancement, and overall value building is the key. That's why so many business leaders engage B2B CFO®. We're here to help your company thrive.

b2bcfo.com/marc-shirley/

12/12/2024

The planning and ex*****on of a business acquisition require immense dedication and countless hours of hard work. Despite this, a significant number of acquisitions fail, often due to unforeseen challenges and complexities.

When an acquisition or sale of your business is on the horizon, the stakes are incredibly high. This isn't something to leave to chance. Instead, trust experienced advisors who bring decades of expertise, specialized tools, comprehensive books, advanced software, and proven processes. At B2B CFO®, we are here to guide you through every step, ensuring a smoother and more successful transition.

https://www.b2bcfo.com/marc-shirley/

12/10/2024

Let's make 2025 the year your business thrives with efficient processes, masterful cash flow management, improved margins and profits, and more free time for business owners to focus on what matters most. As a B2B CFO®Partner, I am here to make it a reality. I welcome the opportunity to learn more about your company's 2025 goals and how we can usher in a successful year ahead.

https://www.b2bcfo.com/marc-shirley/

12/05/2024

Looking to enhance business performance and profitability in 2025?
Here are the top four qualities to consider when choosing a strategic business advisor:

➡️Proven Track Record: Look for advisors with a history of success and measurable results.

➡️Industry Expertise: Ensure they have deep knowledge of your industry and market trends.

➡️Strategic Insight: They should offer innovative solutions and strategic thinking tailored to your needs.

➡️Adaptability: The right advisor can navigate changing landscapes and pivot strategies effectively.

Partner with the best to drive your business forward-- partner with B2B CFO®

https://www.b2bcfo.com/marc-shirley/

12/03/2024

A strategic business advisor is essential for helping your company overcome and tackle financial and business challenges. With expert insights and tailored strategies, B2B CFO® can guide you through complex situations, streamline operations, and optimize financial planning.

We identify growth opportunities, mitigate risks, and provide solutions to problems that may arise. By partnering with a strategic business advisor, you ensure your company is equipped to navigate the competitive landscape and achieve long-term success.

https://www.b2bcfo.com/marc-shirley/

11/29/2024

What are you most grateful for this Thanksgiving season?
As for myself and B2B CFO® Partners, we are truly thankful for the opportunity to work alongside such amazing business leaders and executives, as well as our incredible community of partners. Wishing you a joyful Thanksgiving!

11/27/2024

A strategic business advisor plays a pivotal role in helping companies plan for and achieve financial success. These advisors bring a wealth of experience and an objective perspective, helping companies develop robust financial plans, optimize operations, and implement effective solutions. Partnering with a B2B CFO® can be the catalyst for sustained financial health and long-term success.

https://www.b2bcfo.com/marc-shirley/

11/25/2024

Many CEOs and business owners find themselves bogged down by the day-to-day operations, losing sight of the bigger picture—strategy, development, growth, and long-term value. B2B CFO® specializes in providing the expertise and support needed to break free from the daily grind and focus on what truly drives success. Let us help you take your business to the next level.

https://www.b2bcfo.com/marc-shirley/

11/22/2024

It’s hard to accomplish any goal without a plan. Every organization needs to plan strategically and outline where you are going, how you are going to get there and who is responsible for each step along the way. This means having clear, specific written goals of what you want to happen in your future—goals you firmly believe you can reach and goals you deserve to achieve.

In planning strategically, be honest about the realities impacting the business and follow these key steps in the process.

Dominate Your Goals: 5 Steps to Planning Strategically

1. DETERMINE CORE PRINCIPLES: Great companies aren’t just about sales and profits. They also have a clear company identity and stand for something. Your principles and mission should clearly express why you are in business and what is important to your business.

2. ESTABLISH BUSINESS GOALS: Focused on the next three to five years, strategic objectives are the goals that are most important to sustaining, growing and strengthening your business.

3. DEFINE YOUR SWOT: A SWOT analysis is a technique used to determine and define your Strengths, Weaknesses, Opportunities, and Threats.

4. MEASURE YOU METRICS: The famous quote from Peter Drucker, “What gets measured, gets managed” is true when it comes to monitoring progress and activities towards a plan. Key Performance Indicators are measures that help you understand whether you are achieving one or more of your strategic goals.

5. DOCUMENT AN ACTION PLAN: This is how you’re going to get to where you want to go. The strategies, action plans, and budgets are all steps in the process that effectively communicates how you will allocate time, human resources, and money to address each objective. An action plan is an essential part of the business planning and strategy development process.

B2B CFO® - b2bcfo.com/marc-shirley/

10/24/2024

Growing and scaling a business is all about strategic planning and implementation. Here are the top 10 strategies and best practices to help you succeed:

1. Understand Your Market: Conduct thorough market research to identify your target audience, understand their needs, and stay ahead of competitors.

2. Develop a Strong Brand: Build a recognizable and trustworthy brand that resonates with your target audience.

3. Improve Operational Efficiency: Streamline processes and eliminate inefficiencies to boost productivity and reduce costs.

4. Focus on Customer Experience: Provide exceptional customer service to build loyalty and encourage word-of-mouth referrals.

5. Expand Your Product or Service Offerings: Innovate and diversify your products or services to meet changing market demands.

6. Leverage Technology: Invest in technology to automate processes, improve productivity, and enhance customer interactions.

7. Build a Strong Team: Hire skilled employees and foster a positive work culture to retain top talent.

8. Secure Adequate Financing: Ensure you have the necessary funding to support growth initiatives, whether through loans, investors, or other financing options.

9. Implement Data-Driven Decision Making: Use data analytics to inform your strategies and make well-informed decisions.

10. Monitor and Adapt: Continuously assess your strategies and adapt to changes in the market to stay competitive.

By focusing on these strategies, you can effectively grow and scale your business, achieving sustainable success in the long term. If you have any questions, and can benefit from the expertise of a strategic business advisor, like B2B CFO®, I am here to help.

https://www.b2bcfo.com/marc-shirley/

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Olathe, KS

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https://www.b2bcfo.com/marc-shirley/

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