Gabby Schmiedebusch, Financial Advisor- UIS Insurance & Investments

29/10/2026

What if you and another shopper paid different prices for the exact same groceries?

AI could make that scenario more common.

Retailers are exploring personalized pricing, which may use data such as browsing habits, ZIP codes, and purchasing behavior to determine what individual shoppers are willing to pay.

In one Instacart pricing experiment, researchers found that identical grocery baskets cost some shoppers up to 23% more than others. Instacart disputed aspects of those findings and later ended the experiment.

As AI becomes more involved in retail, it raises an interesting question: Will the price you see depend on who's shopping?



Source:

Retailers want to harness the power of artificial intelligence to set personalized prices for shoppers, a consumer protection expert says.

11/09/2026

Today, we pause to honor those we lost and the heroes who inspired us. Together, we remember and reflect.

29/07/2026

Planning for the next generation starts today. Trump Accounts may offer families a valuable new tool to save and invest for a child’s future. Discover the key features, contribution guidelines, and long-term planning opportunities in our latest article. Contact us to learn more.

30/06/2026

Inflation doesn’t just raise prices - inflation challenges how your entire financial plan works.

One of the easiest ways to adapt? Shift your budget from fixed numbers to flexible ranges. It keeps you realistic without losing control.

Small structural changes like this can help you stay consistent, even when costs aren’t.

26/06/2026

Mel Cook and Gabby Schmiedebusch had a great time attending the Chamber of Commerce of Sandusky County Women’s Leadership Luncheon! It was an inspiring event filled with meaningful conversations, valuable insights, and a shared passion for leadership and community growth. Thank you for hosting such a wonderful event—we’re grateful to be part of it!

18/06/2026

Planning ahead for education costs—but not sure where to start?

Join us later this week for a webinar where we break down two popular options: 529 Plans and Trump Accounts.

Learn how each works, key differences to consider, and how to choose the right strategy for your goals.

Save your spot today—registration link below!
https://zoom.us/webinar/register/WN_F8cAQ312QeWdvruYY_thJw

05/06/2026

Still deciding the best way to invest for future education expenses? Join our upcoming webinar 529 Plans vs. Trump Accounts.

We’ll walk through both options, explain the differences, and answer common questions so you can make informed decisions with confidence.

Register today through the link below!
https://zoom.us/webinar/register/WN_F8cAQ312QeWdvruYY_thJw

02/06/2026

Retirement brings more flexibility, but also important lifestyle and income changes. Build a plan that supports the life you want.

20/05/2026

That orange section? That's money you never saved, your money made it for you.

This is compound interest in action. Start with $1,000/year at a hypothetical 5 percent return, and by year 30, you've built nearly $70,000. But the real story is the yellow: Interest earning interest.

Year 1: almost no interest at all.
Year 30: the interest on your interest alone might cover a year of car payments (or more).

You don't need to invest more. You need to stay focused on your strategy.