06/04/2026
Founders — track these financial metrics weekly to stay in control and make faster decisions.
- Cash runway: months left at current burn
- Burn rate: weekly cash outflow
- Net cash change: cash in vs cash out
- MRR / ARR: trend in recurring revenue
- Revenue vs plan: variance from targets
- Gross margin: profitability per sale
- Active customers & new customers: growth signal
- Churn (customer & revenue): retention health
- CAC vs LTV: payback and unit economics
- ARPA / ARPU: revenue per account/user
- Receivables & DSO: how long invoices sit unpaid
- Payables: upcoming cash obligations
- Conversion rate: funnel efficiency
Spend 10–20 minutes each week reviewing these — small course corrections add up. Which metric do you check first?