Ascend Accounting Advisory, LLC

10/11/2026

We are excited to share that Jesse Herschbein, CPA, CGMA, will be presenting the Financial Sessions Part I & II of the NJSBDC Smart Business Plan Workshop on Friday, October 23rd from 9:00 AM to 2:00 PM.

This is a free, virtual program offered through the NJ SBDC at Rutgers-Newark, designed for entrepreneurs and small business owners who are ready to build a serious business plan.

Jesse will be covering the financial fundamentals that every business owner needs to understand: break-even analysis, cash flow statements, profit and loss, financial projections, and how to interpret the numbers that drive real business decisions.

If you know someone who is starting or growing a business and could use this kind of practical financial guidance, please share this post.

Registration is free and open to all.

Register here: https://clients.njsbdc.com/reg.aspx?mode=event&event=10460092

07/28/2026

Here is a question worth asking your finance team this week:

Are we actively managing our receivables, or just tracking them?

There is a real difference. And for most small to mid-size businesses, the gap between the two shows up directly in cash flow.

Active AR management starts before the first invoice is sent, with client acceptance and credit screening that ensures you are not extending credit to businesses with known cash issues. It continues through a disciplined collection process built around the right metrics, Days Sales Outstanding (DSO), AR aging, Collection Effectiveness Index, and bad debt ratio.

We put together a full framework in our latest post, from pre-sale screening through collection. If your receivables are not performing like the cash flow strategy they should be, this one is worth a read.

https://www.ascendaccountingadvisory.com/blog/your-receivables-are-a-cash-flow-strategy-are-you-managing-them-like-one/

07/17/2026

What happens to your business when the finance seat goes empty?

A CFO resigns unexpectedly. A controller faces a medical emergency. A key finance leader exits mid-close or mid-audit. These situations happen, and when they do, the business doesn't pause, but the financial function can grind to a halt.

Interim CFO support is the professional response to exactly these moments. Not a temp. Not a workaround. A fully engaged financial leader who steps in immediately, keeps obligations on track, and helps the organization make a thoughtful permanent decision rather than a reactive one.

We wrote about the four situations that most commonly call for interim CFO support, what the engagement actually looks like, and how it can make your next permanent hire better, not just faster.

Read it here:
https://www.ascendaccountingadvisory.com/blog/when-the-finance-seat-goes-empty-the-case-for-interim-cfo-support/

07/10/2026

Have you seen the headlines about new AI models being "more efficient" lately? 🤖
OpenAI's newest model claims to deliver the same results using about half the tokens of previous versions. Sounds great, but if you don't know what a token actually is, that headline doesn't mean much for your business.
Here's the thing: if your company is using ChatGPT, Claude, Copilot, or an AI feature built into your CRM, you're already paying for tokens, whether you realize it or not. And most business owners have never stopped to ask:
✅ What is a token, exactly?
✅ Why do input and output tokens cost different amounts?
✅ Why doesn't a token from OpenAI equal a token from Google?
✅ Is there a real "dollars to tokens" exchange rate you can budget against?
We broke it all down in plain language, no tech jargon required.
📖 Read the full post on our blog: https://www.ascendaccountingadvisory.com/blog/ai-tokens-what-they-are-how-to-measure-them-and-what-they-actually-cost/
Understanding what's driving your AI bill is the first step to keeping it under control. That's the kind of thing we help our clients stay on top of every day.

07/06/2026

Big purchase coming up for the business?
Before you sign anything, ask three questions: What is the return, what does it do to cash flow over the next year, and how does it affect your loan agreements if you have them.
CapEx decisions deserve a plan, not a gut check. We broke down what to think through and how to actually afford it, the smart way.

Read more: https://www.ascendaccountingadvisory.com/blog/capital-expenditures-the-decision-that-deserves-more-than-a-gut-check/

07/03/2026

Wishing everyone a happy and safe 4th of July weekend.

06/29/2026

Here's a question we're hearing from more business owners in 2026:

"We've invested in AI tools — but is it actually working?"

It's the right question. And the honest answer is: for most businesses under $50M in revenue, the full ROI picture is still emerging.

That doesn't mean AI isn't valuable. It means most companies are adopting it faster than they're measuring it — and the costs are adding up in places that aren't obvious.

Subscriptions and license fees are just the start. The real cost drivers — token and usage overages, implementation time, training, errors and omissions risk, and reputational exposure — often don't show up in the software budget. But they show up somewhere.

We put together an honest breakdown of what AI is actually costing businesses like yours, what to measure, and how to think about this like a CFO.

Read it on the Ascend blog:
https://www.ascendaccountingadvisory.com/blog/what-is-the-roi-of-ai-for-small-businesses-in-2026-the-honest-answer-is-were-still-finding-out/

06/23/2026

Are you actually tracking the right sales numbers?
Most business owners I talk to are measuring activity. Calls made, emails sent, meetings booked. But activity does not equal revenue.
If you want a real picture of your pipeline health, there are three metrics that matter most:
📊 Conversion Rate — what percentage of leads are actually turning into clients?
⏱️ Sales Cycle Length — how long does it take from first contact to signed contract? This one directly affects your cash flow.
💰 Lead Source ROI — which channels are actually bringing in your best clients?
If you are running a business and you are not tracking these consistently, you are making growth decisions on gut feel instead of data.
I broke it all down in my latest blog post. Link in the comments.

06/09/2026

Budgeting for Your Small to Mid-Size Business: Where to Start (and What to Avoid)

See more here:

Most business owners don’t hate budgeting because they’re bad at math. They hate it because nobody ever showed them how to do it in a way that actually works for…