16/03/2026
Short Business Insight: The Myth of “More Customers”
Better customers outperform more customers
For retailers and manufacturers, not all buyers are equal. Some demand discounts, return frequently, and strain operations.
For service firms, some clients consume disproportionate time and resist value-based fees.
Growth improves when you focus on:
Higher-margin segments
Repeat buyers
Long-term contracts
Clients aligned with your positioning
Action step: Analyse your most profitable 20% of customers or clients. What characteristics do they share? Can you attract more like them?