05/08/2026
Quick question. If a competitor opened tomorrow using your exact business name, what would you actually do about it?
Most business owners assume their company registration covers it.
It does not.
Your company certificate creates a company. It says nothing about who owns your brand — your name, your logo, the thing your customers actually look for.
That is what a trademark does. And in Zimbabwe it is far more accessible than most people think.
✅ Protects your name and logo for ten years
✅ Renewable forever
✅ Your rights count from the day you file
✅ You can sell it, licence it, or use it to raise finance
We have put together a complete guide in simple English — what a trademark is, how to register through CIPZ, when to use ARIPO or WIPO, and the six mistakes that cost businesses their brands.
There is also a checklist you can work through this week.
Read it here 👇
Trademark Registration in Zimbabwe: Complete Business Guide
https://infodenconsultancy.com/blog/trademark-registration-in-zimbabwe-complete-business-guide-msg9eu24
