23/10/2026
🌧️ Rained out this week? Don’t waste the downtime.
Ray, a landscape designer, couldn’t get on site because of the rain. Instead of worrying about cash flow, he picked up the phone and asked past clients one simple question:
“What frustrated you most about landscapers you’ve used before?” 🤔
The answers were eye-opening, and they became the foundation of a brand-new USP that sets him apart from every other quote in the pile.
The lesson for every business owner? Your competitors’ biggest complaints are your biggest opportunity. Turn them into promises, and you stop competing on price. 💡
Read how Ray did it 👇
https://www.rgaaccounting.com.au/rained-out-use-the-downtime-to-find-your-usp