The Gild Group

15/07/2026

The most expensive legal mistake Australian business owners make is choosing their structure by default, not by design.

Sole trader because it was easy to set up. Company because someone said it sounded more professional. Trust because the accountant set it up years ago and no one has reviewed it since.

Your business structure affects your tax position, your personal asset exposure, your ability to bring in investors, and how you exit. Getting it right from the start, or restructuring before a major event, is one of the highest-return decisions a business can make.

Full article: https://ap1.hubs.ly/H015Rw-0

14/07/2026

Hiring a full-time CMO costs between $220,000 and $350,000 a year once you include salary, super, benefits, and the cost of a 3-6 month recruitment process.

A virtual CMO engagement gives you the same level of senior marketing strategy, for a fraction of the commitment. Neither model is universally right. It depends on your growth stage, your team, your runway, and what you actually need from marketing leadership right now.

We've put together a decision guide for Australian founders working through exactly this question. You do you, we grow your brand.

Full article link: https://ap1.hubs.ly/H015FwH0

13/07/2026

A full-time CFO costs between $200,000 and $350,000 a year once you include salary, super, and benefits and that's before the 3-6 months it takes to hire one.

A virtual CFO gives you the same level of financial strategy and reporting for a fraction of that commitment. But neither is automatically the right answer. The decision depends on your revenue, your complexity, your runway, and what your finance function actually needs right now.

We work with businesses across music, hospitality, construction, and tech to help founders make this call clearly.

Full article link: https://ap1.hubs.ly/H015l9Z0

08/07/2026

Outsourced marketing is one of the most frequently misunderstood investments an Australian business can make. Businesses come to us after spending months chasing proposals that never included a price. So here's what an outsourced marketing engagement actually looks like in Australia, broken down by scope, structure, and realistic cost. If you're evaluating whether an external marketing team is the right move for your business, this is the starting point.

Full article link: https://ap1.hubs.ly/H014NV30

07/07/2026

Tax time in Australia doesn’t have to feel confusing. Those are a few simple points to keep in mind. If your situation is simple, myTax is usually enough. If you have investments, a side business or complex claims, a registered tax agent can help.

What part of the Australian tax system feels most unclear to you right now?

Full article link: https://ap1.hubs.ly/H014zvx0

01/07/2026

30/06/2026

Australian brands have more choice than ever when it comes to finding the right advertising partner.

From big global networks to small independent teams, the best fit depends on your goals, budget, and how you like to work. A few simple checks can make the decision easier:
• Be clear on what you want to achieve (new brand, product launch, or more leads).
• Decide if you need a full-service team or a specialist in one area.
• Look for local experience and case studies with real results, not just nice visuals.
• Talk openly about budget, how success is measured, and who will be on your team.

A good Australian agency won’t just “make ads” – they’ll help you reach the right people, stay within the rules, and track what’s actually working.
How do you choose between global and local agencies for your business?

--> Full article link : https://ap1.hubs.ly/H011WFM0

29/06/2026

Legal advice shouldn’t feel confusing. It should be black and white.

No layered jargon. No grey explanations. Just straightforward advice that makes sense the first time you hear it.

You should understand your position, your options, and your next step clearly.

26/06/2026

A good forecast means fewer surprises. When you understand what’s ahead, you can plan with confidence instead of reacting under pressure. Clear numbers lead to better decisions and steadier growth. And if you need support along the way, we’ve got you.

24/06/2026

Real innovation isn’t just about introducing world-first concepts, it’s about making meaningful improvements that move your technology forward.

When change is guided by clear goals and thoughtful strategy, innovation becomes a powerful driver of growth.

We help teams identify, structure, and evidence these advancements so they translate into meaningful benefits to fund your further innovations.