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New Wave Accountants Quickbooks Online and Xero Accountant, Small Business accountant Helping Small Businesses dream big! We are cloud Accountants!

www.new-wave.com.au are CLOUD ACCOUNTANTS, ADVISORS, & BOOKKEEPERS. We are located on the Gold coast but we service clients Australia Wide. Traditional Dinosaur Accountants & bookkeeping practices and the way they operate are a thing of the past. This allows us to provide you with fast and efficient services. We assist all businesses from startups to those that are established to help create efficiencies in your business. We offer customer service and satisfaction as our number one priority.


- ACCOUNTING - Small Business
- BOOKKEEPING - Reconciliations, Financial Reports, Cloud Systems
- PAYROLL - PAYG, Superannuation
- REPORTING - BAS, IAS, ATO
- SETUP - New Software, New Business,

If 1 in 5 passengers pay, Jetstar’s new carry-on fee is worth ~$106M AUD a year.From 2 February 2027, Jetstar’s 7kg carr...
24/10/2026

If 1 in 5 passengers pay, Jetstar’s new carry-on fee is worth ~$106M AUD a year.

From 2 February 2027, Jetstar’s 7kg carry-on limit goes. Every fare keeps a free under-seat bag (40 x 30 x 20cm), and a bigger overhead bag (up to 56 x 36 x 23cm) needs a paid Priority Carry-on: $25 to $52 AUD one way, set by route. Checked bags are unchanged. Jetstar says it will speed up boarding and give customers more choice.

Quick guess: Jetstar flies ~16 million domestic trips a year. At $33 AUD a trip, what share of passengers would need to pay for the fee to earn ~$100M AUD? Swipe for the answer.

(It’s about 1 in 5. At 10% paying it’s ~$52.8M AUD, at 30% it’s ~$158.4M AUD, against Jetstar Domestic’s ~$533M AUD of EBIT in FY26.)

The catch: that’s revenue, not profit. Some may shift from other fees, supply is capped, discounts apply, and anyone with only an under-seat bag pays nothing.

Your version: 5,000 customers x 20% take-up x a $30 AUD add-on is ~$30,000 AUD a year, before costs. The real question isn’t what you can charge extra for. It’s how many will take it, and what it does to the total price people see.

Tag a business owner with an add-on they haven’t priced.

Comment GROWTH and we’ll book a free chat on what an add-on could be worth to your business.

DISCLAIMER: Fees and dates from Jetstar’s announcement as reported by ABC News, SBS and Point Hacks. Financials from Qantas Group’s FY26 results; the 16 million domestic passengers is the FY25 figure. All revenue scenarios are our hypothetical maths, not a forecast, and not a view on the fairness or legality of the change. General information only. Not affiliated with Jetstar or Qantas. Operators, DM us with corrections.

Snapchat takes in ~$25M AUD a day. Here’s what it keeps, and what it’s worth.From Snap’s own Q2 2026 filing, converted t...
23/10/2026

Snapchat takes in ~$25M AUD a day. Here’s what it keeps, and what it’s worth.

From Snap’s own Q2 2026 filing, converted to AUD at ~$1 USD = $1.43 AUD.

What it takes in: ~$9.08bn AUD over the last 12 months. That’s ~$24.9M AUD a day, or ~$288 AUD every second (our maths). Q2 revenue grew 19%.

Where it comes from: Rest of World has 61% of daily users but 19% of revenue. North America has 19% of users and 59% of revenue. A North American user earns ~$14.67 AUD a quarter, a Rest of World user ~$1.43 AUD. Australia is counted in Rest of World.

What it keeps: of every $100 AUD of Q2 revenue, ~$110.68 AUD went out in costs, an operating result of about -$10.68 AUD. Over 12 months Snap reports three different answers: an accounting loss of ~$445M AUD, adjusted EBITDA of ~$1.46bn AUD and free cash flow of ~$1.01bn AUD.

Why they differ: share-based pay alone (~$338M AUD in Q2) was about 95% of adjusted EBITDA. It’s paid in shares, not cash, but Snap spent ~$358M AUD buying shares back in the quarter.

What it’s worth: ~$14.7bn AUD on 16 October (1.68bn shares at ~$8.77 AUD), about 1.6x yearly revenue, or ~$16.0bn AUD including net debt. Over 52 weeks that ranged from ~$9.2bn to ~$22.0bn AUD.

Revenue, profit and value are three different questions. The real question for any owner is how much you keep, and what someone would pay for it.

Swipe for the full breakdown.

Tag a business owner who only ever looks at revenue.

Comment OWNERSHIP and we’ll book a free chat on what your business earns, keeps and could be worth.

DISCLAIMER: Figures from Snap Inc.’s Q2 2026 results and financial statements. Per-day, per-user and market-value figures are our maths. Share price is the 16 October 2026 close and moves daily. General information only, not a recommendation to buy or sell shares. Not affiliated with Snap Inc. Operators, DM us with corrections.

Lush added ~$121M AUD of sales. Its EBITDA swung from a ~$16M AUD loss to ~$54M AUD. Only ~$12M AUD arrived as operating...
23/10/2026

Lush added ~$121M AUD of sales. Its EBITDA swung from a ~$16M AUD loss to ~$54M AUD. Only ~$12M AUD arrived as operating cash.

From Lush’s audited accounts for the year to 30 June 2025, converted from pounds at ~£1 = $1.91 AUD. Group turnover was ~$1.41bn AUD (+9.4%), across 869 shops in 50 countries, with 30.6 million bath bombs made by hand.

Where it grew: Australasia +22% (Lush groups Australia with New Zealand), the Middle East +29%, North America +12%, the UK and Ireland +9%.

Why EBITDA swung: ~58c of every extra $1 AUD of sales reached EBITDA, because stores, factories and staff were already paid for. That works in reverse too. And Lush absorbed up to ~$16M AUD of cost pressure from cocoa butter, UK payroll tax and US tariffs.

Profit isn’t cash: EBITDA of ~$54M AUD, but only ~$12M AUD of operating cash. Stock rose ~$19M AUD, capital spending was ~$31M AUD and net debt rose to ~$42M AUD.

It also depends on which books you read: profit before tax was ~$0.4M AUD on Lush’s management accounts, but a ~$12.8M AUD loss on its statutory accounts.

Sales, profit and cash are three different things. The real question for any owner is how much of your growth becomes cash.

Swipe for the full breakdown.

Tag a business owner who only watches sales.

Comment MARGIN and we’ll book a free chat on how much of your growth is really turning into cash.

DISCLAIMER: Figures from Lush’s FY25 audited accounts summary. Flow-through and conversions are our maths. Lush groups Australia with New Zealand. Educational content, not financial advice, not a judgment of Lush. Not affiliated with Lush. Operators, DM us with corrections.

What a work day looks like for New Wave Client Services Coordinator, Staci 🌼
22/10/2026

What a work day looks like for New Wave Client Services Coordinator, Staci 🌼

If Netflix’s worldwide margins applied to a $20.99 AUD plan, ~$5.63 AUD would be operating profit. Here’s the split, usi...
21/10/2026

If Netflix’s worldwide margins applied to a $20.99 AUD plan, ~$5.63 AUD would be operating profit. Here’s the split, using the company’s public filings.

Netflix is US-listed with 325M+ paid members worldwide. For 2026 it’s guiding to about $74B AUD of revenue (51.0B to 51.4B USD, at about $1 USD = $1.44 AUD in October 2026).

How we did it: we took the Standard plan, stripped the GST, then applied Netflix’s FY2025 worldwide cost percentages from its 10-K. It’s hypothetical, because Netflix hasn’t published margins by country or plan.

Here’s the split of a $20.99 AUD plan:
GST: ~$1.91 AUD
Content and delivery: ~$9.83 AUD (51.5%)
Sales and marketing: ~$1.39 AUD (7.3%)
Technology and development: ~$1.43 AUD (7.5%)
General and admin: ~$0.80 AUD (4.2%)
Operating profit: ~$5.63 AUD (29.5%)

The lesson for ANY subscription business: margin comes from revenue growing faster than costs, and your biggest cost line sets the ceiling on profit.

Swipe through for the three plans, the margin range and how to run this on your own revenue.

Tag a business owner who needs to see this.

Comment MARGIN and we’ll book you a free strategy session to split your own revenue line by line.

DISCLAIMER: Published: Netflix’s FY2025 revenue, costs, margins, member count and 2026 guidance, from its SEC filings (checked 20 October 2026, AEST, before its Q3 2026 results). Hypothetical: worldwide margins applied to Australian plans, with the GST split, per-plan dollars and currency conversions as our estimates. This is general information only, not financial advice and not a judgment of Netflix as a business. We are not affiliated with Netflix. Operators: DM us with corrections.

Week 2 of the New Wave 2026 Toastie Toast Off 🥪This week it was Tia and Rach and Elliana and Jamo up, with a guest appea...
21/10/2026

Week 2 of the New Wave 2026 Toastie Toast Off 🥪

This week it was Tia and Rach and Elliana and Jamo up, with a guest appearance from Shaneel ⭐️

What toasties will week 3 bring?!!

Bumble agreed to go private for ~$1.9bn AUD. It throws off ~$365M AUD a year in free cash flow.On 13 October 2026, Ithac...
20/10/2026

Bumble agreed to go private for ~$1.9bn AUD. It throws off ~$365M AUD a year in free cash flow.

On 13 October 2026, Ithaca Holdings agreed to buy Bumble for ~$8.65 AUD a share in cash, a 138% premium to the price before the news. The reported value is ~$1.86bn AUD. The deal is agreed, not closed, and the announcement doesn’t say whether that figure includes debt.

The fall: about 91% below the reported peak of ~$20.0bn AUD, and about 81% below the ~$10.0bn AUD IPO valuation.

The business is shrinking. Q2 revenue was ~$301M AUD (-15%), paying users 3.16M (-16%) and adjusted EBITDA ~$104M AUD (-23%), with the next quarter guided lower.

But it generates cash: a 34.6% adjusted EBITDA margin in Q2 and ~$365M AUD of free cash flow over the last 12 months. The Q2 net loss (~$183M AUD) included a ~$242M AUD non-cash impairment.

What the price implies: ~4.2x to ~5.2x adjusted EBITDA and ~5.1x to ~6.3x free cash flow, depending on whether the value includes debt.

Earning it back (hypothetical, before tax and reinvestment): if free cash flow holds, ~5.1 years. If it falls 10% a year, ~6.8 years. If it falls 20% a year, never, because the total cash (~$1.82bn AUD) is just under the price.

Buyers price cash flow, and which way it’s heading. A past peak isn’t a price.

Swipe for the full breakdown.

Tag a business owner who only looks at revenue.

Comment OWNERSHIP and we’ll book a free chat on what your cash flow is worth.

DISCLAIMER: Deal terms and results from Bumble’s SEC filings, converted at ~$1 USD = $1.43 AUD. Peak and IPO values as reported by the press. Last-12-month figures, multiples and scenarios are our maths. The deal is pending and details may change. General information only, not a recommendation to buy or sell shares. Not affiliated with Bumble or Ithaca Holdings. Operators, DM us with corrections.

If Victoria’s Secret’s fashion show costs ~$29M AUD, it needs ~$79M AUD of extra sales to break even.The show returned i...
20/10/2026

If Victoria’s Secret’s fashion show costs ~$29M AUD, it needs ~$79M AUD of extra sales to break even.

The show returned in 2024 after a long gap, and the latest edition was on Sunday 18 October 2026 (LA time), streamed free on YouTube. The company hasn’t published what it costs. The CEO has only said it’s not a high percentage of the total marketing budget.

So we modelled three scenarios, and ~$29M AUD is the middle one. Victoria’s Secret & Co. made ~$9.37bn AUD in net sales in FY2025, at a 36.4% gross profit rate (and a 4.1% operating margin). To break even on gross profit, every $1 AUD of marketing needs ~$2.75 AUD of sales (1 ÷ 0.364).

Three hypothetical show costs:
~$14.3M AUD needs ~$39.3M AUD of extra sales (0.4% of annual sales)
~$28.6M AUD needs ~$78.6M AUD (0.8%)
~$42.9M AUD needs ~$117.9M AUD (1.3%)

For scale, the company reports ~60 million viewers for the 2025 show, with website traffic up 60%+ and new customers up 15%+. Quarterly sales in Q2 2026 rose ~$210M AUD on the year before, though the show can’t claim all of that. Promotions were cut and other campaigns ran too, which is the attribution problem.

Your version: a $5,000 AUD campaign needs $12,500 AUD of sales at a 40% gross margin, but $20,000 AUD at 25%.

Marketing has to earn back your gross margin, not your revenue. The real question isn’t “did it get attention.” It’s “how much extra sales did it need, and did it get there.”

Swipe for the full breakdown.

Tag a business owner who’s never worked out their break-even on ad spend.

Comment NUMBERS and we’ll book a free chat on what your marketing needs to sell to pay for itself.

DISCLAIMER: Company figures from Victoria’s Secret & Co. filings (USD, converted at ~$1 USD = $1.43 AUD). Show results are company-reported. The show’s cost is not disclosed, so all cost figures are hypothetical. General information only. Not affiliated with Victoria’s Secret. Operators, DM us with corrections.

19/10/2026

Don’t assume the bucket company fixes the 30% trust tax.

Under the draft, a company beneficiary gets no credit for the 30% the trustee pays. Some advisers put the combined hit at 55% to 60%.

Test it, don’t trust it. Run your own numbers before you assume your structure still works.

Full episode on Spotify (link in bio). Business Uncut is also on Apple Podcasts.

Comment NUMBERS and we’ll book you a free chat to run the numbers on your structure.

General information only, not personal advice. The 30% trust tax is a proposal and the detail may change.

Muscle Nation hit ~$51M AUD a year in five years. Cash flow was the hard part.Nathaniel Anthony and Chris Anastasi launc...
18/10/2026

Muscle Nation hit ~$51M AUD a year in five years. Cash flow was the hard part.

Nathaniel Anthony and Chris Anastasi launched Muscle Nation in Brisbane on 22 August 2016, packing orders themselves from a bedroom, reportedly at Nathaniel’s grandmother’s house. They released new clothing drops every 4 to 6 weeks, so they didn’t over-commit to stock.

Revenue went from ~$27M AUD in FY20 to $51.3M AUD in FY21 (+89%), including ~$10M AUD across Black Friday and Cyber Monday 2020, just under a fifth of the year in two days.

But Chris Anastasi said it plainly: “The biggest challenge was the cash flow.” Sales had to be reinvested to fund the next order, and it took a few years to get ahead.

Why growth eats cash (hypothetical, not their numbers): add ~$24.3M AUD of revenue at 50% costs and you need ~$12.2M AUD more stock a year. Pay suppliers 60 days before you sell it and ~$2.0M AUD is tied up. At 90 days, ~$3.0M AUD.

Then came the big shelves: supplements in 2019, Coles in 833 stores (July 2021), Chemist Warehouse in ~500 (June 2023), with shelf prices from $3.99 to $29.99 AUD. And a $29.99 AUD tub is only $27.26 AUD before GST, with the retailer’s margin and freight still to come out.

Growth is a cash problem first. The real question isn’t how fast you can grow. It’s how much cash that growth needs, and where it’s coming from.

Swipe for the full breakdown.

Tag a founder who’s growing faster than their bank balance.

Comment GROWTH and we’ll book a free chat to map the cash your growth needs.

DISCLAIMER: Figures from SmartCompany, a News Corp interview, Business News Australia and Inside FMCG. Muscle Nation is private, the latest revenue we could verify is FY21, and FY21 growth differs by source. Examples are hypothetical. General information only. Not affiliated with Muscle Nation. Operators, DM us with corrections.

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