15/06/2026
SMS Sender ID Register
The way businesses and organisations send branded text messages is changing.
From 1 July 2026, new rules mean texts sent with an organisation’s name at the top of a message (known as a branded sender ID) will need to have the sender ID registered.
Find out about the changes and how they apply to you.
https://www.acma.gov.au/sms-sender-id-register