02/06/2026
A growing number of business owners are quietly using personal debt to keep their businesses afloat.
Credit cards, redraw facilities, personal loans, and refinancing homes are becoming temporary lifelines for businesses under pressure. The problem is that over time, the financial strain no longer sits only inside the business. It starts affecting the household as well.
Many directors step in personally because they want to protect staff, keep suppliers paid, and give the business every chance to recover. But if the underlying issues are not improving, personal exposure can grow very quickly in the background.
One of the most important questions a director can ask is whether the business is genuinely moving toward recovery, or whether personal finances are simply absorbing ongoing losses.
Sometimes the most valuable step is not finding more funding. It is gaining clarity around the true financial position and understanding what realistic pathways forward actually exist.