16/07/2026
A simple customer risk check for your business.
Write down your five biggest customers.
Next to each one, write the names of everyone in your business who could confidently call that customer tomorrow and understand:
• their history with your business
• current work or orders
• any problems or concerns
• future opportunities
• key commercial arrangements
If there is only one name next to each customer, you've just identified a potential risk.
You don't necessarily need to buy a new CRM tomorrow; but you do need to start by making sure important customer knowledge is being documented and shared.
Small step for this week: choose one key customer and document what the business needs to know about that relationship.