04/06/2026
Getting your pricing wrong doesn’t always show up straight away… but over time, it can quietly eat away at your profits.
One of the most common mistakes we see? Confusing mark-up with gross profit.
They sound similar, but they work very differently—and using the wrong one can mean you’re underpricing without even realising it.
This quick guide breaks it down in plain English so you can price with confidence, protect your margins, and build a more profitable business.
If you’re unsure whether your pricing is working as it should, it might be time for a review.
Confused about mark-up vs gross profit? Learn the key difference, avoid costly pricing mistakes, and improve margins with this clear guide.