03/09/2026
TURN INSIGHT INTO STRONGER SALES
Strong sales capability is an important part of building a resilient turf business.
Understanding what customers value, responding to changing market conditions and confidently communicating the benefits of natural turf can help businesses convert more enquiries, strengthen revenue and plan for future growth.
Join Turf Queensland for a free, practical sales training workshop designed for turf growers and their teams.
The session will draw on findings from the levy funded Usage, Attitudes and Contribution of Natural Turf research, which found that more than one million Australians are actively comparing turf options. While natural turf begins with a strong preference advantage, synthetic products are often more successful at converting customers during the decision making process.
This interactive workshop will help growers and their staff:
✅ Better understand customer attitudes and purchasing decisions
✅ Communicate the value and benefits of natural turf
✅ Build rapport and hold stronger sales conversations
✅ Respond confidently to questions and objections
✅ Convert more enquiries into customers
✅ Build practical skills that support business performance and resilience
Business owners, managers, salespeople and administration staff are all encouraged to attend. It is a valuable opportunity to invest in your team and give staff access to practical training and industry networking.
📅 Friday, 9 October 2026
⏰ 4:00pm–6:00pm
📍 The Greek Club, Brisbane
🎟️ Free to attend
🥂 Drinks and networking afterwards
Participants are also invited to stay for the Turf Queensland Industry Social dinner following the networking session. Dinner tickets are $130 per person, with the remaining cost subsidised by Turf Queensland.
👉 Book your free sales training session: https://www.trybooking.com/DPPIB
👉 Book for the Industry Social dinner: https://www.trybooking.com/DPDBE
This workshop supports growers and their staff to build practical business capability, respond to changing customer attitudes and strengthen the long term resilience and performance of their businesses.
The event is being delivered through the Farm Business Resilience Program and will translate findings from Usage, Attitudes and Contribution of Natural Turf (TU24004)—a strategic levy investment under the Hort Innovation Turf Fund—into practical sales skills that can be applied immediately.