02/09/2026
Reflections on Investment
The art of investing leans heavily on common sense, which acts both as a prop, and as a hindrance to the learning process.
In compiling, we have reflected on the patterns of our own experience, and on the common idiosyncrasies.
Identification of errant pattern may result in more refined pursuit of the art, Kerr Neilson.
1. Global Event
Instant communicator and easy access to information have turned investing into an open competition.
All can participate and a great many dos, so be sure to access what edge you bring to the process.
2. Play for Gain
Unlike art, shares need to be purchased with mercenary intent.
Are you sure the company is worth more than its current price?
3. Mistaken Equation
A good company doesn’t necessarily make a good investment.
It’s all about the price you pay.
4. Noise Factor
The loudest and the most recent information clouds our judgement. - even professional fall for it.
How do you correctly weight what you see and hear?
5. Closer Inspection
Ever found yourself misjudging someone on the first impression?
Stocks are the sane - take a careful look before you leap to a conclusion.
6. Expert Opinion
If you have your own money to invest, you are the expert - good investing is about good sense.
Only with reluctance should you concede to the “superior knowledge” of the so-called expert.
7. Simple Pleasures
There is time when great investment opportunities are as plain as they appear.
We tend to expect complexity, so we find it hard to accept that the market sometimes throws up extraordinary bargains.
Don’t look a gift horse in the mouth.
8. Dollar Cost Averaging
Shoes that don’t fit are never a bargain, not even at a sale.
Do you really want to top-up a holding just because the share price is down?
9. Unique Insight
When contemplating a share, literally ask yourself “what do I see in this company that others have failed to notice”?
10. Art of Deceit
Politicians are adept at claiming credit for work done by their predecessors, r even for plain good luck.
Share markets can be deceptive too, with similar consequences - the truth ultimately prevails.
11. Unrequited Love
Whenever we get too attached to a stock, we risk ruin.
Save you love for the human race - stocks are just chattels, unworthy of your noble feelings.
12. Drawing Lessons
In the business of investing, failures are our best teacher.
How can we hope to improve our game if we forget our past plays?
13. Know Thyself
Somme of us would love to be investors - what holds us back is temperament.
We can’t change who we are, but we can learn to anticipate our behaviour and keep our impulses at bay.
14. Foul Moods
When you feel down, don’t take it out on stocks.
Recollect the beauty you first recognised. If all of it has truly gone, then dispose of your once certain, long-term investment partner.
15. Investment Tips
Hot tips are no better in the share market than they are at the racetrack.
They are best treated worth suspicion - what does your tipster know that other people don’t? Like much free advice, tips mat be a dubious value.
16. Random moves
The underlying value of businesses changing slowly, yet share prices gyrate daily.
This apparent contradiction results from the undue weighting of recent events.
17. Investing by Numbers
Charting may be helpful to observe patterns of accumulation and distribution, but you’re not gaining any knowledge that isn’t available to everyone else.
There is no substitute for a thorough appraisal of a company’s worth.
18. Fashion Victim’s
Life without fashion would be rather dull.
The share market merrily embraces fashion too, but it’s cruelly fickle. Following the latest fad often proves lethal.
19. False Comfort
Do you find that your devotion to a share rise with the ascent of its price?
The endorsement of the crowds and confirmation of your wisdom may be pleasing, but don’t let that distract you.
20. Herd Instinct.
Euphoria sweeps Redon aside when the market bolts.
Resist the temptation to overstay the party and you’ll avoid the hangover.
21. Road to Ruin
A sure recipe for failure in the stock market: hold on to your losers in the hope of recovery snd sell your winners to take the profits.
22. Think Big
When your buy a stock, you become part-owner of a living organism.
“Your” company is a team of people with certain leadership, values, energy, and personality. You need to understand what makes it tick, rather than focus on numbers alone.
23. Get Rich Slowly
It makes a great deal of sense to compound wealth steadily rather than going for bust.
Wouldn’t you rather be sure of a good result than hopeful of a great one?
24. Sweeping Judgements
Great opportunities can be lost through bland generalisations.
Look beyond the obvious - gems can be found in surprisingly barren ground.
25. Food For Thought
Using the finer points of investing is one thing, putting it into effect is another.
From Platinum Investments