05/06/2026
It’s official; humans are getting angrier, and they’re taking it out on easy targets.
From cost-of-living pressure to global fears, frustration is never far from the surface. Data like the Edelman Trust Barometer confirms what many small businesses are feeling: rising grievance, polarised views and lower trust.
But what do you do, as a small business, when they arrive at your door step?
Trust is at a low. When responding to a complaint, you can establish yourself as a trusted source of truth by being clear and transparent.