05/12/2026
Had lunch with a founder recently who'd just launched a new company. Exciting product, real opportunity, the kind of energy that only comes at the beginning of something you genuinely believe in.
But underneath the excitement was the weight of a lot of decisions — corporate structure, cross-border complexity, investor readiness, personal financial planning — all happening at the same time as just trying to build something great.
The early days of a venture are all-consuming. The planning pieces feel like they can wait. The problem is they're not neutral while you're waiting. The structure you set up on day one shapes everything that comes after it.
Wrote about it in this week's From the Ridgeline — fromtheridgeline.com