11/17/2015
As more things are done online, the convenience is undeniable. If you don't have to schedule an appointment to make a purchase, take time out, drive to a location and sit (sometimes uncomfortably) with a stranger, why bother? If you're an early riser or a night owl, why try to fit your needs within certain work hours?
Am I saying that online purchases are a bad thing? Of course not. I have bought things online myself....T-shirts, hats, cell phone cases, airline and concert tickets etc. There are some things that I won't buy online......at least not without an expert with whom I have established some trust. Vehicles, houses and life insurance (not without knowing the products well).
When purchasing a vehicle, I need to sit in it and see how I fit. I needs to feel the layout and the convenience of reaching accessories and pedals. When purchasing a house, I want to walk in it (or the show-home if building). I want to get a better sense of layout and feel. When i'm buying home and auto insurance (I won't use life insurance since this is my wheelhouse), I want to speak with a broker who can explain the product to me. I do not buy online because I recognize that even though convenient, there are times I need things explained with more detail than offered or put in everyday terms. For such things, I prefer to speak with someone who can answer my questions. Again, this works quite well for some and that's great.
With insurance, I let my clients know what they're purchasing. Will it do for you what you need now and down the road? While this may make a sale take longer, I feel educating my clients with this process works out better for them and for me. Is that as convenient as buying online? Definitely not. Is the time worth the process for something so important?
Definitely.
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