Verity LLP, Chartered Professional Accountants

01/27/2026

How to avoid accidental financial risk

Running your own business means juggling a lot, sales, staff, operations, marketing, and more. But while you’re busy growing the business, it’s easy to overlook some of the financial traps that could put your personal assets or future at risk. Many business owners don’t know they’re vulnerable until something goes wrong, a tax issue, a client dispute, or a cash flow crisis....

Running your own business means juggling a lot, sales, staff, operations, marketing, and more. But while you’re busy growing the business, it’s easy to

01/25/2026

How to uncover leaks in your profit margin

You’re working hard, your sales are steady, and customers seem happy, but your profit margins aren’t where they should be. Many small business owners experience this frustration. Often, the issue isn’t one big problem, it’s a series of small, hidden leaks quietly draining your profits. Understand your true costs Profit margin leaks often begin with not fully understanding your actual costs....

You’re working hard, your sales are steady, and customers seem happy, but your profit margins aren’t where they should be. Many small business owners

01/22/2026

Managing resilience and change in your business

Running a small business comes with constant challenges, from changing customer demand and rising costs to market shifts and economic uncertainty. Sometimes, these pressures mean that parts of your business may no longer contribute to long-term growth. In these situations, restructuring can be a practical way to protect your business, refocus resources, and build resilience for the future. Restructuring is about more than cutting costs....

Running a small business comes with constant challenges, from changing customer demand and rising costs to market shifts and economic uncertainty.

01/20/2026

When to hire a full-time finance person and what to look for

As a small business owner, you’re used to doing it all, including managing the finances. In the early days, that’s often the only option. But as your business grows, so do your financial responsibilities. At a certain point, keeping the books and making financial decisions without professional help becomes risky and costly. Signs it’s time to hire a finance professional…...

As a small business owner, you’re used to doing it all, including managing the finances. In the early days, that’s often the only option. But as your

01/19/2026

We're Hiring!

Job Title: Staff Accountant - Public Accounting Office

Location: Ponoka, Alberta
Company: Verity LLP

About Us:
At Verity LLP, we pride ourselves on delivering top-tier accounting and advisory services to our clients. With a commitment to integrity, excellence, and personalized service, we have built a reputation as a trusted partner in the financial industry. We are currently seeking a motivated and detail-oriented Staff Accountant to join our dynamic team in Ponoka and contribute to our continued success.

Key Responsibilities:
• Prepare working papers, financial statements, and tax returns for individuals, corporations, and partnerships.
• Assist in review, and compilation engagements under the supervision of senior staff and partners.
• Perform account reconciliations, journal entries, and other general accounting tasks.
• Communicate with clients to gather information, answer questions, and provide updates on file progress.
• Ensure compliance with accounting standards, tax laws, and internal firm policies.
• Support the team in various accounting, assurance, and advisory projects.
• Identify opportunities to improve efficiency and enhance client service.

Qualifications:
• 1–3 years of experience in a public accounting firm considered an asset.
• Working knowledge of ASPE, GAAP, and Canadian tax principles.
• Proficiency in CaseWare, Profile, and Microsoft Office Suite; experience with bookkeeping software (QuickBooks, Sage, etc.) is an asset.
• Strong attention to detail, analytical thinking, and problem-solving abilities.
• Excellent communication and organizational skills with the ability to manage multiple tasks and deadlines.
• Ability to work independently and as part of a collaborative team.

Why Join Us?
• Competitive salary and benefits package.
• CPA mentorship and professional development opportunities.
• Supportive and collaborative work environment.
• Opportunities for growth within a progressive, community-minded firm.
• Work-life balance initiatives and a positive workplace culture.

How to Apply:
Please submit your résumé and cover letter to [email protected].

For more information about our firm, visit veritycpa.ca.

Verity LLP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Apply now and take the next step in your career with Verity LLP!

01/19/2026

How better financial reporting helps you grow faster

In today’s fast-moving business environment, small businesses face increasing pressure to make well-informed decisions quickly. Whether you’re running a local café, a boutique agency, or an e-commerce store, having a clear and accurate picture of your financial position is crucial. This is where better financial reporting comes into play. While it may seem like just another administrative task, robust financial reporting can be a powerful tool for driving growth....

In today’s fast-moving business environment, small businesses face increasing pressure to make well-informed decisions quickly. Whether you’re running a

01/17/2026

Understanding Debt Funding

Navigating the financial landscape as a small business owner can be challenging. One critical component of this journey is understanding how to secure funding. Among the various options available, debt funding stands out as a common and practical method for raising capital. Debt funding defined Debt funding involves borrowing money from a lender, such as a bank, credit union or other financial institution....

Navigating the financial landscape as a small business owner can be challenging. One critical component of this journey is understanding how to secure

12/09/2025

Passing on your business know-how when selling

When it comes time to step back from your business, transferring knowledge, intellectual property (IP), and processes is one of the most important parts of your exit strategy. A carefully planned transition makes the changeover smoother for new owners, protects valuable assets, and helps maintain the value you’ve built up over the years. Here are practical ways to prepare your business for a smooth transition....

When it comes time to step back from your business, transferring knowledge, intellectual property (IP), and processes is one of the most important parts

12/03/2025

How to track job and project profitability more effectively

For service-based and project-driven businesses, success isn’t just about landing work, it’s about making each job profitable. Too often, business owners don’t know how much profit (or loss) they made on a job until long after it’s completed. Tracking job or project profitability more effectively helps you price better, schedule more realistically, and improve margins over time. Clear budgets and estimates…...

For service-based and project-driven businesses, success isn’t just about landing work, it’s about making each job profitable. Too often, business owners

11/25/2025

Competing and pricing confidently in a cost-pressured market

Rising costs, tighter budgets, and more price-sensitive customers are challenging every business. When material, people and supply chain expenses keep climbing, and customers hesitate to pay more, the solution isn’t to slash prices. It’s to compete on value, not cost. The goal is to protect profit while strengthening customer trust. Start by understanding your true costs You can’t defend or set prices confidently without knowing what it really costs to operate....

Rising costs, tighter budgets, and more price-sensitive customers are challenging every business. When material, people and supply chain expenses keep

11/18/2025

7 step strategy to increase sales

If you want to increase sales as quickly as you can, you’re going to need an efficient marketing plan and a highly targeted sales strategy. Step 1. Sell more to your existing customers If you have existing customers that would buy again from you or inactive customers waiting to be contacted again, then you may be able to increase sales by simply focusing on what is right in front of you....

If you want to increase sales as quickly as you can, you’re going to need an efficient marketing plan and a highly targeted sales strategy. Step 1. Sell

11/11/2025

Employees are the face of your brand, guardians of your intellectual property and ideas, and the biggest driver of business growth. Not only is employee turnover disruptive, stressful and time-consuming, it’s also incredibly expensive. When an employee leaves your business, you’re left out of pocket until you hire and train someone else. There can also be implications for your remaining employees such as increased stress and tension, reduced morale and decreased productivity....

Employees are the face of your brand, guardians of your intellectual property and ideas, and the biggest driver of business growth. Not only is employee