True North PM

True North PM Coaching for doctors, therapists, and health professionals ready to grow, scale, and thrive. Tools, strategies, and support to help you lead with confidence.

Run by Dr. Cary Yurkiw. Helping Doctors, Therapists & Health Professionals Build Profitable, Balanced, and Scalable Practices

I’m Dr. Cary — chiropractor of 30+ years, clinic owner, consultant, author, and practice growth coach. Through True North Consulting, I help healthcare professionals master systems, leadership, marketing, and smart growth strategies so they can scale confidently without bu

rnout. What I offer:
• Free Training & Resources
• Strategy Calls
• One-on-One Coaching
• Mastermind Programs
• Practice Growth Systems & Workflows

Start here → linktr.ee/truenorthpm

Somebody rings your clinic. They describe a problem, briefly and not very precisely, and then ask the question they actu...
09/04/2026

Somebody rings your clinic. They describe a problem, briefly and not very precisely, and then ask the question they actually called to ask: is this something you can help with?

And the answer they get is a description of your availability. There's a slot Thursday at two, or Monday morning if that suits better.
They say they'll check and ring back.
They don't ring back.

Nothing rude happened. Nobody was unhelpful. The call was pleasant, it lasted forty seconds, and it failed completely — because the question that was asked was never the question that was answered.

That's one of three leaks we're covering. Link in bio.


One hour. Three numbers. One piece of homework that takes twenty minutes.That's the whole session. No pitch deck of fram...
09/03/2026

One hour. Three numbers. One piece of homework that takes twenty minutes.
That's the whole session. No pitch deck of frameworks, no productivity system, nothing you have to buy to make it work.

We'll cover the three numbers that describe how a practice actually behaves — and why revenue isn't one of them.

By the end you'll know how to find yours, and which one of the three is your weakest. Free, live, and the recording goes to everyone who registers.
Link in bio to save your seat.


Every one of us graduated knowing how to take a history, read a film, and deliver a great adjustment. And then we walked...
09/03/2026

Every one of us graduated knowing how to take a history, read a film, and deliver a great adjustment. And then we walked into our own clinic and discovered the curriculum stopped right where real life started.

How do you hire? How do you fire? What do you do when your best CA gives notice in your busiest month? How do you talk about care plans without feeling like a salesperson? How do you build something that still runs on the week your kid gets sick?

I learned all of it the slow way — by getting it wrong first.

Thirty years, a lot of adjustments, and more than a few hard lessons later, I finally put it all in one place.

📚 THE MISSING SEMESTER
Everything about building a practice that school never taught you.

It went live yesterday.

Inside, we cover the stuff that actually determines whether a practice thrives:

- Building systems that hold when you're not in the room
- The patient conversation that changes compliance
- Hiring, culture, and keeping a team that wants to stay
- Reading your numbers without needing an MBA
- Protecting your energy so the practice doesn't consume the person running it

If you're a new grad staring at a lease, an associate deciding your next move, or an owner who's busy but somehow not profitable — this one's for you.

And if you're a patient reading this: this is the behind-the-scenes work that lets us show up for you the way we do. Thanks for being part of it.

GET YOUR COPY
Link in bio → linktr.ee/truenorthpm

Last call for this one.If you've been meaning to look properly at how your practice is actually behaving — not how busy ...
09/03/2026

Last call for this one.

If you've been meaning to look properly at how your practice is actually behaving — not how busy it felt, not whatrevenue did, but the three numbers underneath — this is an hour and it's free.

You'll leave with a twenty-minute exercise you can do on one sheet of paper, and a clear answer to which of your three numbers is weakest. That's it. That's the whole promise.

Bring a colleague if it's useful. Recording goes to everyone who registers, so sign up even if the time doesn't work.

Link in bio.


Thirty years in practice taught me something school never did.You were examined on anatomy, on differential diagnosis, o...
09/02/2026

Thirty years in practice taught me something school never did.

You were examined on anatomy, on differential diagnosis, on being safe and defensible in front of anyone who might one day ask. You passed. You are a good clinician.

Nobody examined you on what happens in the first forty seconds of a phone call from a stranger. Or on how many people who enquire actually start. Or on what happens to the several hundred names in your software who haven't
been back in three years.

None of that is clinical. All of it decides whether a good clinician still has a practice in ten years.

I'm running a free hour on it. Link in bio.


08/29/2026

📊 The Care Plan Gap: Why Great Clinical Skills Aren't Enough

After 30+ years across dozens of clinics, here's a pattern I see again and again: skilled doctors who deliver excellent care — but leave results on the table because they skip the systems.

Here's what separates a thriving practice from a merely busy one:

1️⃣ Track your numbers weekly

Keep weekly statistics in your clinic and record them. Over a six-week window, you'll see exactly which way the trend is heading — while you still have time to adjust.

2️⃣ Don't skip the follow-up

Many doctors leave school knowing the procedures, but never build the follow-up habit. Some skip it entirely. Perform the technique, educate the patient on what to expect, then follow up — that's the baseline of good care.

3️⃣ Build a real care plan

Go beyond the single visit. Set up a care plan so the patient knows exactly what to expect: how many visits they need, the intended outcome, what they can do to help themselves, and what you'll do at each step.

When patients understand the path forward, retention improves, outcomes improve, and your practice grows on trust — not guesswork.

—

👨‍⚕️ Doctors & therapists: Want systems like this built into your practice? True North Coaching helps health professionals grow, increase profits, and find balance. Book a strategy call: 778-215-9310 or tap the link → https://linktr.ee/truenorthpm

🌿 Kelowna patients: Ready for care with a clear plan and real follow-through? Call Tutt Street Family Chiropractic: 250-486-0062 → https://linktr.ee/tuttstreetfamilychiropractic

For general education only — not individualized medical advice.

08/28/2026

🎓 The Best Business Education I Ever Got Wasn't in School — It Was in Other People's Clinics

When I graduated over 30 years ago, I had a confession: I didn't feel ready to open my own practice.

I worried I didn't know enough. I was scared of failing. So instead of gambling everything on day one, I made a different choice — I went to work inside other doctors' offices.

We call it doing locums. A relief doctor. A substitute. I stepped in when other practitioners needed coverage.

Here's what I didn't expect: it became the best business education of my career.

Every clinic I walked into taught me something:

1️⃣ I got paid per locum — so I earned while I learned.

2️⃣ I saw how each office actually ran — the systems, the flow, the day-to-day reality behind the scenes.

3️⃣ I worked alongside their staff and saw what great teams (and struggling ones) looked like.

4️⃣ I studied their marketing — what pulled patients in and what fell flat.

5️⃣ I absorbed their layouts, their patient experience, their mistakes and their wins.

By the time I opened my own doors, I wasn't guessing. I had walked through dozens of practices and quietly built a blueprint.

These lessons aren't just for chiropractors. Whether you're a dentist, physiotherapist, or any practice owner — the principles are universal.

That's exactly what I teach through True North Coaching.

👩‍⚕️ Health professionals & clinic owners: Want to grow your practice with proven systems instead of trial and error? Let's talk. Call True North Coaching at 778-215-9310 or tap the link in bio → https://linktr.ee/truenorthpm

🌿 Patients in Kelowna: Ready for expert spine and joint care? Call Tutt Street Family Chiropractic at 250-486-0062 or visit → https://linktr.ee/tuttstreetfamilychiropractic

For general education only — not individualized medical advice.

08/27/2026

🎓 You're Great at Medicine. But Nobody Taught You Business.

Fresh out of school. Maybe you're an associate. Maybe you're eyeing your own practice.

If that's you — this one's for you.

Here's the truth most health professionals never hear:

You graduated as an EXPERT in your craft. 🩺

If you're a nephrologist, you know kidneys. If you're a brain surgeon, you're brilliant in the OR. If you're a chiropractor, you understand the spine and joints like no one else.

We're all masters of our profession.

But here's the gap 👇

1️⃣ School made you a clinician — not a CEO.

No one taught you cash flow, scheduling systems, hiring, retention, or marketing.

2️⃣ Clinical skill ≠ business survival.

Brilliant practitioners close their doors every year — not because they're bad at what they do, but because the business side was never taught.

3️⃣ The "missing semester" is fixable.

Running a thriving practice is a skill set. It can be learned, systemized, and mastered — just like your clinical work was.

That's exactly what we build with health professionals every day.

Whether you're an associate, a new grad, or a clinic owner ready to grow — you don't have to figure this out alone.

👉 FOR DOCTORS & THERAPISTS: True North Coaching helps you grow your practice, increase profits, and reclaim balance with proven systems and strategy. Call 778-215-9310 or visit linktr.ee/truenorthpm

👉 FOR PATIENTS in Kelowna: Tutt Street Family Chiropractic is here for your spine and joint care. Call 250-486-0062.

🔗 Links in bio: linktr.ee/drcaryyurkiw

For general education only — not individualized medical or business advice.

08/26/2026

The failure I see most often in practice marketing.
A practice boosts a post, watches the reach figure climb, and concludes that reach and demand are the same
thing. They are not. Three thousand local views next to a phone that doesn't ring is a conversion problem
wearing a marketing costume.
The second version is buying traffic before conversion has ever been measured — paying to generate enquiries
that were never going to start. Filling the bucket faster without having looked at the hole.
Fix the leak, then buy the traffic, and everything you spend afterwards works harder.
We go properly into this on Saturday, September 12 · 8:00 AM PT / 11:00 AM ET: tr.ee/YSP9-3BzXQ
H A S H T A G S

08/26/2026

🎓 You just graduated. Now what?

Maybe you're an associate. Maybe you're dreaming about opening your own practice.

If so — this one's for you.

Here's the truth nobody warned us about in school:

Most doctors and therapists come out of training as experts at what they do.

🧠 A brain surgeon is brilliant in the OR.

🫘 A nephrologist knows kidneys inside and out.

🦴 A chiropractor understands the spine and joints.

We spent years mastering our craft.

But here's the gap...

Nobody taught us how to run a business.

That's the missing semester — the one they skipped.

You can be the best clinician in your city and still struggle if the business side isn't working.

💡 Patient flow. Retention. Systems. Profitability. Balance.

These aren't things you "just figure out." They're skills — and they can be learned.

That's exactly what this webinar is about: helping health professionals build a practice that thrives, not just survives.

If you're a doctor or therapist ready to stop guessing and start growing, let's talk.

📞 True North Coaching (practice growth for doctors & therapists): 778-215-9310

🔗 https://linktr.ee/truenorthpm

And if you're local to Kelowna and need care for your own spine and joints:

📞 Tutt Street Family Chiropractic: 250-486-0062

🔗 https://linktr.ee/tuttstreetfamilychiropractic

👉 Click the link in bio or Linktree to connect.

For general education only — not individualized medical advice.

Address

Kelowna, BC

Telephone

+12504860062

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