Wendy Heffernan, Investment Advisor, RBC Wealth Management

Wendy Heffernan, Investment Advisor, RBC Wealth Management Investment Advisor and Financial Planner, RBC Wealth Management, RBC Dominion Securities

As a financial planner, I enjoy hearing about what matters most to you and developing a plan to get you there! Financial planning is a dynamic process that takes into account your personal and financial needs to create a plan to achieve your goals!

"Do you have enough money to retire?" is so 2015.Don't get me wrong—that's still important. But here's what's changed: w...
08/19/2026

"Do you have enough money to retire?" is so 2015.

Don't get me wrong—that's still important. But here's what's changed: we've realized that retirement isn't just a bank account problem. It's a life problem.

Traditional financial planning asked one question. Modern planning asks a dozen:
Will you have the energy to do the things you love?
How do you stay socially connected and mentally sharp?
What does "thriving" actually look like for you—not just existing?
It's the difference between "Can I afford to stop working?" and "Can I afford to actually live?"

That's where physical, social, and cognitive wellness come in. Real planning connects the dots between your money and your life across every dimension.

I just finished this episode of the Mel Robbins Podcast that nails this perfectly. It explores longevity, aging, and rethinking retirement entirely—and features Dr. Joe Coughlin from MIT AgeLab, who is genuinely one of the most thought-provoking voices on this stuff. Highly recommend the listen. 🎧

The takeaway? If your financial plan doesn't account for how you actually want to live, it's incomplete.

What dimension of wellness matters most to you in your retirement vision?

Mel sits down with Dr. Joseph Coughlin, founding director of the MIT AgeLab, for a research-backed wake-up call that will change your life.

Your brain didn't come with a "use it or lose it" warning label. But maybe it should.As we age, our bodies go through ch...
08/17/2026

Your brain didn't come with a "use it or lose it" warning label. But maybe it should.

As we age, our bodies go through changes—that's just biology doing its thing. But here's what often gets overlooked: our brains are changing too. And unlike a car that depreciates sitting in the garage, a sharp mind actually appreciates with the right attention.

The good news? Keeping your cognitive health firing on all cylinders isn't complicated. It just takes intention.

I came across this solid resource from Cleveland Clinic Canada on successful aging—covering everything from keeping your body strong to keeping your mind sharper. It's a great starting point if you're thinking about what "aging well" actually means for you.

Curious about our strategic relationship with Cleveland Clinic Canada? I'd love to chat about what that looks like and how it might be relevant to you or your organization.

Worth a read: https://cle.clinic/3S8fLZX

Summer vibes are still here, but let's talk about what comes next.As students gear up for back-to-school and we gear up ...
08/17/2026

Summer vibes are still here, but let's talk about what comes next.

As students gear up for back-to-school and we gear up for Ontario's gorgeous fall, there's another season creeping onto everyone's radar: cottage winterization season.

But here's the real talk—before you're battening down the hatches, it's worth asking yourself: What happens to the cottage after me?

Whether it's been in your family for decades or you just closed on your dream retreat, cottage succession planning is one of those conversations nobody wants to have at the dinner table... but everyone should.

The good news? There are actually solid options to pass it down smoothly—without turning your legacy into a family conflict. You just need the right guidance to navigate it.

Your cottage should bring joy for generations. That starts with a plan that does too.

https://bit.ly/4znR3Wa

Compare fiduciary advisors and commission-based advisors, including compensation, legal obligations, conflicts of intere...
08/06/2026

Compare fiduciary advisors and commission-based advisors, including compensation, legal obligations, conflicts of interest, and financial planning roles.

08/04/2026

At the midpoint of 2026, there are a few themes we’re keeping an eye on that are top of mind for investors: AI, defence spending and central bank plans. Watch this video for insights into all three – and reach out if you want to talk through what they may mean for your portfolio.

Find our full 2026 Global Midyear Outlook here: https://bit.ly/4xgFo9H

Financial planning has always been about preparing for the future. But as people live longer, that future is becoming mo...
07/31/2026

Financial planning has always been about preparing for the future. But as people live longer, that future is becoming more complex. Today’s retirees may spend 25, 30, or even 40 years in retirement. Along the way, questions about health, caregiving, housing, purpose, cognitive well-being and family support can become just as important as financial considerations.

That’s why I incorporate longevity planning into my approach, with a focus on financial, physical, cognitive and social wellness.

The goal is to help you make more informed decisions, anticipate potential challenges, and create a plan that supports both wealth and well-being. Just as I collaborate with specialists across tax, estate, and trust planning, I also have access to longevity-planning expertise and resources to help you navigate the evolving realities of longer lives.

Successful planning isn’t just about how long your money lasts; it’s about helping ensure your life, health, relationships, and purpose are considered along the way.

If you’re thinking about what longevity could mean for you, your family, or your retirement plans, please reach out. I welcome the conversation.

Help avoid family disagreements over real estate and finances by appointing a person you trust as your attorney/mandatar...
07/29/2026

Help avoid family disagreements over real estate and finances by appointing a person you trust as your attorney/mandatary for property.

When you work with a financial advisor, understanding what you’re getting for your fees is important.Can you answer thes...
07/27/2026

When you work with a financial advisor, understanding what you’re getting for your fees is important.

Can you answer these three questions?

1) Do you know exactly what you're paying for investment guidance?
2) Are the services you're receiving truly worth those fees?
3) Do you feel confident you’re on track to reach your financial goals?

If even one of those gave you pause, you're not alone. Investors at every stage deserve clarity, not just on what you pay, but on the full scope of support behind every decision. That means estate-planning access, tax-strategy guidance, and advice that's genuinely aligned with where you're headed.

I'm offering a complimentary second opinion on your portfolio — no pressure, no obligation. Just a fresh set of eyes from someone who believes your idea of confident, transparent wealth management starts with the right conversation.

Reach out and let’s talk.

Longevity planning isn't just about making sure you don't outlive your money. It's about planning for the full reality o...
07/23/2026

Longevity planning isn't just about making sure you don't outlive your money. It's about planning for the full reality of a longer life — including the possibility that you'll one day become a caregiver. Or need one.

I encourage you to check out a powerful episode of the Chatter That Matters podcast featuring Amy Coupal, CEO of the Ontario Caregiver Organization. The episode is called "Suddenly, A Caregiver," and that word 'suddenly' says it all.

Most people don't plan to become caregivers. It happens after a fall, a diagnosis, a phone call that changes everything. And when it does, the financial, emotional, and professional impact can be staggering.

Amy's message is clear: identify yourself as a caregiver, seek support early, and don't wait for the emergency to start the conversation. The same is true for the financial side. The best time to plan for caregiving, whether giving it or receiving it, is long before you need to.

If you'd like to talk about how caregiving might factor into your own financial plan, I'm always here for that conversation.

Find the podcast here:

Apple: https://apple.co/4x2w7Cc

Spotify: https://bit.ly/3ROZ45y

The family cottage holds more than just memories — it holds the potential for family conflict if you haven’t decided who...
07/22/2026

The family cottage holds more than just memories — it holds the potential for family conflict if you haven’t decided who owns it next. Rising costs, geography, practicality; the reasons to pass on a property (or not) are deeply personal but they're worth discussing with family. Here are some thoughts to help start the conversation: https://bit.ly/3ThynH1

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Peterborough, ON
K9H1G5

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+17055590894

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