Wendy Heffernan, Investment Advisor, RBC Wealth Management

06/30/2026

Planning ahead helps increase the chances of a successful transition – whether you plan on selling the business to a third party, transferring it to family members, or structuring a management buyout. We're here to help you protect everything you've built. Get in touch today to start planning your next chapter.

06/23/2026

As Canadians live longer, the reality of aging brings new complexities. Whether you're planning for your own potential care needs or navigating the journey for a loved one, the financial and emotional implications can be significant. Early planning is key.

Specialists from Elder Caring Inc., CanAge, and Baycrest joined RBC Wealth Management to share five practical steps to navigate the emotional and financial costs of caregiving. Watch the conversation here: https://bit.ly/4eD4Gr3

06/16/2026

Emerging market (EM) equities have carried their momentum from 2025 into 2026, underpinned by tentative signs of a turning point in profitability, supportive macro themes, reasonable valuations and broadening investor participation.

06/09/2026

When it comes to keeping seniors safe from cyber crime, awareness is the starting point. Here’s what today’s most common scams look like – and the red flags you need to know.

Remember, if you are ever unsure, you can always call the 1-800 number on the back of your client card to reach out to the bank directly.

Don't take the risk, stay safe from cyber crime.

When it comes to keeping seniors safe from cyber crime, awareness is the starting point. Here’s what today’s most common scams look like – and the red flags you need to know.

05/21/2026

The Sandwich Generation are Canadians supporting aging parents and children. Learn how financial planning can reduce stress and protect retirement. The post Sandwich Generation Financial Planning in Canada: A Complete Guide appeared first on RBC Royal Bank.

The Sandwich Generation are Canadians supporting aging parents and children. Learn how financial planning can reduce stress and protect retirement.

05/12/2026

15 years. One incredible journey.

Yesterday, I celebrated 15 years with RBC—and honestly, I'm still amazed at how fast it's gone.

Fifteen years of helping clients navigate life's biggest milestones. Shaping retirement strategies so families can dream boldly. Building education plans that open doors for the next generation. Every conversation, every plan, every breakthrough moment reminds me why I show up.

But here's what really stands out: it's not just the work—it's the people and culture behind it. RBC has supported my growth, opened doors I didn't even know existed, and created an environment where the work feels meaningful, not just transactional.

That combination—meaningful work + genuine support for your development—that's rare. That's worth celebrating.

To my RBC colleagues, leaders, and clients who've been part of this journey: thank you. Here's to 15 years, and to whatever comes next. 🙌

At RBC Wealth Management we know that the transition to retirement can bring significant changes to your daily routines, social connections, and personal identity. A holistic approach to retirement planning, one that goes beyond just finances, can help you navigate this next chapter with confidence.

Here are five ways to take your retirement for a test drive and discover what your ideal future might look like. Contact me to help you start planning your next chapter.

Learn more in this article: https://bit.ly/4wkp08t

05/05/2026

This update resonates deeply with me right now. As my youngest prepares to graduate high school and we navigate university applications, I'm facing the very real concerns many parents share—managing education costs while protecting our financial future. The tuition bills ahead feel daunting, but I'm reminded of how grateful I am for a conversation I had 17 years ago with my financial advisor about RESPs. That single decision has made a meaningful difference.

If you're in a similar position, you know the balancing act well. The good news? You don't have to choose between supporting your child's education and securing your retirement.

Discover how to balance RESP and RRSP contributions to help fund post-secondary education while keeping your retirement goals on track. The strategies that work for our family may work for yours too.

Learn how parents can balance RESP and RRSP contributions to help pay for their child’s post-secondary education without sacrificing their own retirement.

05/04/2026

If you're getting a tax refund this year, you've got options. A vacation or home upgrade could be one. But depending on what your goals are right now, you can also consider saving all or a portion for your financial future.

A few ideas:
- Pay down non-deductible debt: Reduce outstanding non-deductible debt that’s subject to a high interest rate like credit cards or personal loans.
- Education savings: Contributing to a RESP now means you're investing in your children's or grandchildren's future.
- Protect what matters: Update your Will or make sure your insurance coverage still fits your life today.

There's no one-size-fits-all answer. If you want to talk through how to prioritize your refund to align with your goals, you can reach out to me.

04/28/2026

Did you know your TFSA contribution room keeps growing - even if you've never opened an account?

And here's something to think about: your kids' TFSA room is building right now too. From the moment they turn 18, contribution room starts accumulating, whether they open an account or not.

Reach out if you’d like to explore what this means for your financial plan and your family.

04/16/2026

The Supreme Court tariff ruling sparked plenty of headlines, but the real story is more nuanced than the noise suggests. While trade policy uncertainty remains, the striking down of IEEPA tariffs actually introduces a more structured framework and meaningfully lowers effective rates in the near term. For Canadian investors, the focus now shifts to this summer's CUSMA renegotiations, where cooler heads may yet prevail.

Read the latest on what the Court's decision means for portfolios:
https://bit.ly/4vAW63G