Jessica Moorhouse

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Jessica Moorhouse šŸŽ“ CFCā„¢, QAFPĀ® šŸ‡ØšŸ‡¦ Money expert, speaker, podcast host & bestselling author of EVERYTHING BUT MONEY Hey! Grab a copy at https://jessicamoorhouse.com/book

I'm Jessica, and I'm a Canadian money expert, TV personality and speaker. I'm also a Certified Financial Counsellor (CFCā„¢), Qualified Associate Financial Plannerā„¢ (QAFPĀ®), award-winning financial content creator and the host of the chart-topping More Money Podcast (4+ million downloads). As a personal finance educator for over 14 years, I've given presentations throughout North America and am regularly featured by major Canadian and US media including CBC News, CTV News, BNN Bloomberg, the Toronto Star, Forbes and USA Today. My debut book "Everything but Money: The Hidden Barriers Between You and Financial Freedom" came out December 31, 2024 (HarperCollins Canada) and was an Indigo Staff Pick, Globe and Mail Bestseller, Toronto Star Bestseller, Quill & Quire Bestseller, and Amazon Bestseller.

I may have only started my Substack a few weeks ago, but I was lucky enough to be invited to a Toronto Substacker event ...
10/09/2026

I may have only started my Substack a few weeks ago, but I was lucky enough to be invited to a Toronto Substacker event last night (thanks Mark Swierszcz) and got to meet the most interesting people! It really brought me back to my old blogging days (15 years ago now😳). And look who I ran into. The OG of Canadian personal finance PF World!

Check out my šŸ”—LINK IN BIO to subscribe to my Substack or simply comment ā€œSubstackā€ below and I’ll DM you the link.

I’ve always wanted to have a financial advice column. And now I’ve got one! Check out my latest Substack for first ā€œAsk ...
10/07/2026

I’ve always wanted to have a financial advice column. And now I’ve got one! Check out my latest Substack for first ā€œAsk Jessicaā€ article where I give a millennial family of 5 in BC my thoughts on whether they should move to a bigger home or stay put in this buyers real estate market.

Comment SUBSTACK to read the full article.

September was BUSY in the best wayā€¦šŸŽøI saw Lily Allen and Robyn perform (along with every other millennial).šŸœCaught up wi...
10/05/2026

September was BUSY in the best way…

šŸŽøI saw Lily Allen and Robyn perform (along with every other millennial).
šŸœCaught up with Beau Humphreys who I hadn’t seen in almost 5 years. It was so fun reminiscing about the old personal finance days (even though it made me feel like a šŸ¦•).
āœˆļø Flew to Ottawa for work and did a French-speaking tour of the House of Commons (and was relieved to find I can still understand French).
šŸ“£ Flew to Vancouver to give two workshops at the PacificWest Conference (while fitting in a quick visit with family).
šŸ“ˆ Kicked off Cohort 2 of my LIVE Wealth Building Blueprint for Canadians course (registration is closed but I might do it again in the winter).
āœļø And ended the month by launching my Substack where I’ll be sharing personal essays, a financial advice column, and money stories. šŸ”—LINK IN BIO to subscribe.

What were your highlights from September?

10/02/2026

If you’re in downtown Vancouver, I dropped off a few signed copies at the Little Free Library near Barclay St. and Burrard St.

I put them in there Tuesday morning so it’s likely most of them are still there. But if you’re in the area, check it out, grab a copy, and let me know!

For those wondering, I was in Vancouver for just a few days for a speaking engagement, brought way too many books with me to sell, went shopping (because Vancouver has so many amazing stores), then ran out of luggage space on the way home. So enjoy!

09/30/2026

I did something!

Ever since my book EVERYTHING BUT MONEY came out last year, I’ve really missed writing.

Although I’m not quite ready to jump into writing book 2 (though I’m definitely brainstorming), I thought ā€œWhy not start a Substack to get back into it?ā€

Blogging is where this all started for me, so it kind of feels like coming home. I can’t wait to finally have a platform where I can freely share some of my thoughts and opinions, a financial advice column, and money stories from people like you.

https://jessicamoorhouse.substack.com/p/turning-a-new-page-on-a-decade-long

I never expected one book to change the direction of my life (for the better), but it did.I don’t remember how or where ...
09/18/2026

I never expected one book to change the direction of my life (for the better), but it did.

I don’t remember how or where exactly, but in the spring of 2022 I stumbled upon an article about Marisa G Franco | Friendship Expert & Speaker’s soon-to-be released book ā€œPlatonic: How the Science of Attachment Can Help You Make—and Keep—Friendsā€ and immediately pre-ordered a copy.

As I shared in my own book ā€œEverything but Money,ā€ I have a complicated past when it comes to friendships and it’s been a big source of insecurity for me since high school. I was always attracted to the wrong type of friend, and it wasn’t until I read Marisa’s book that I discovered why and learned how to break the cycle.

Her book was also the first time I learned about attachment theory, which led me down a long path of self-discovery and therapy, and would inevitably influence my own book about attachment theory’s connection to money.

Well, some very exciting news! Her new book ā€œWorth: The New Science of Self-Esteem and Secure Attachmentā€ just came out on Sept. 15 and it’s just as eye-opening as her first book.

I’ve been on a big reading journey this year (38 books read!) and Marisa was nice enough to send me an early copy to review. And unsurprisingly I loved this book just as much as her first one.

It’s available now wherever you buy books or you can check it out at your local library.šŸ“š

🌟🌟🌟🌟🌟

07/02/2026

Sometimes I also work from my couch?

It’s amazing what you can do with a laptop, a phone and some simple camera and audio equipment.

I’ve been running my financial education business for 9.5 years and I’ve always had a simple set up. I often hire contractors to help with my podcast and YouTube channel, and I have an agent, bookkeeper and accountant to help my business stay on track.

Other than that, it’s just me. But I do a lot as a one-person act:

-YouTube channel (weekly videos, 62k subscribers)
-Podcast (10 years, 480 episodes)
-Speaking (conferences, workshops, hosting)
-Media (regular TV and radio segments)
-Book (Everything but MoneyšŸ“•)
-Course (5 years running with over 500 students)
-Financial planning practice (just started taking on new clients but already booked up til August)

I do a lot but it’s not as chaotic or glamorous as those ā€œday in the lifeā€ videos other creators make. It’s just me at my laptop getting stuff done. It may not be glamorous or as jam-packed as those ā€œday in the lifeā€ videos other creators make, but it’s real.

06/23/2026

You don’t say šŸ˜’

Anyone else remember watching this 2014 reality show? Well, apparently after the show, this guy ended up (allegedly) running an $80 million Ponzi scheme promising a 120% dividend to investors and is now being sued.

A word of caution from your financial friend Jessica. If an investment seems too good to be true, it probably is. Do your research, ask questions, and listen to your gut if something seems like a scam because it very well may be one.

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Toronto, ON

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