09/10/2021
COUTURE FASHION MEETS CRYPTO!👇
Will U spend 300,000$💰 on an "Impossible Tiara"🤴 or a "Dress from a dream"💃 - on digital fashion experience?
Dolche & Gabana believes that U will...
Dolche & Gabana have predicted that the world is changing, and now is proving it big time bringing NFT (non-fungible token) handcrafted and jewelry collection to the couture shows in collaboration with UNXD.
D&G have presented Collezione Genesi collection in Venice Casino during Alta Moda event, by online presentation, driving big interest of cryptocurrency investors from all over the world.
Unique physical creations such as dresses and crowns where reincarnated into digital versions, which can be used only in a virtual environment, and cost a fortune, thanks to their rarity and their connection to one of the most powerful brands.
"In last year NFTs have become the "it" item in culture and fashion", was mentioned by Vogue.
In 2019 Jeff Koon's Rabbit digital piece of art, was sold for 91.1 million.
Following the success of high fashion-driven NFTs, other world fashion brands joined the race by uniting couture and crypto.
And this is just a beginning...
Will anyone spend six figures – or more – on fashion that can only be experienced in the digital realm? Dolce & Gabbana thinks the answer is yes.