27/05/2026
☀️ Great British Summer Savings – What Businesses Need to Know ☀️
The Government has announced a temporary VAT reduction from 20% to 5% on selected family entertainment and children’s activities this summer as part of the new “Great British Summer Savings” scheme.
From 25 June to 1 September 2026, the 5% VAT rate applies specifically to the following qualifying items:
- Attractions & Leisure: Admission tickets to zoos, theme parks, Museums, adventure parks , soft play and circuses. This applies to both adults and children 🎢
- Cinema & Theatre: Children's admission tickets to cinemas, theatres, concerts, and shows. 🍿
- Family Dining: Meals sold from a children's menu for consumption on the premises in restaurants and cafes. 🍔
Businesses operating in the hospitality, leisure and entertainment sectors should review their VAT treatment, pricing structures and till systems to ensure the reduced rate is applied correctly during the scheme period.
If you’re unsure whether your business or supplies qualify, please get in contact and the team will be able happy to help you accordingly 😊