11/07/2026
"How you do anything is how you do everything."
That line has stuck with me since yesterday's TaxAssist Annual Conference.
One of the guest speakers, James Ashford, shared some incredibly thought-provoking ideas around leadership, culture and the standards we set. One point in particular really resonated with me...
We train people by the behaviours we allow.
It instantly took me back to something I've spoken about before – my Hilton Theory.
Whether it's your team, your clients, your children or the people around you, you set the standard. People learn what is acceptable by what you consistently demonstrate and what you consistently tolerate.
To me, that's leadership.
It isn't about job titles or having "Director" or "CEO" on your LinkedIn profile.
It's about turning up with intention, consistently. Doing the right thing even when nobody's watching. Holding yourself to the same standards you expect from everyone else.
I've met some phenomenal leaders in business. People I want to learn from, absorb every lesson they have to offer and understand how they think.
I've also met people who proudly call themselves leaders, yet I can't help wondering... who are you actually leading?
If nobody wants to follow you—not your team, your clients, your colleagues or even your family—then leadership probably isn't about the title.
Another takeaway I loved was around progress.
Too many businesses wait until Version 1 is perfect before launching.
Instead...
Launch V1.
Learn.
Improve to V2.
Learn again.
Then build V3.
Progress beats perfection every single time.
The conference wasn't just about inspirational talks either. It was packed with conversations with banks, lenders, software providers, insolvency practitioners (who, interestingly, can often help businesses avoid insolvency before it's too late) and other professionals, all sharing ideas and expertise.
I came away asking myself one question over and over:
"How can I use this to become a better leader for my team and deliver even more value to my clients?"
Now I'd genuinely love to hear from you.
Business owners, managers and leaders...
What's the one thing that frustrates you most about your accountant?
Or perhaps a better question...
What do you wish your accountant did that they currently don't?
I promise I won't take it personally. In fact, your answers will help me become better.